Core Insights - Vipshop reported Q2 2025 net revenue of 25.8 billion RMB and Non-GAAP net profit of 2.1 billion RMB, with GMV of 51.4 billion RMB, a year-on-year increase of 1.7% [1] - The number of active Super VIP users grew by 15% year-on-year, contributing 52% to online sales [1] - The company returned over 600 million USD to shareholders through stock buybacks and dividends in the first half of 2025 [1] Financial Performance - Q2 2025 net revenue reached 25.8 billion RMB, with a Non-GAAP net profit of 2.1 billion RMB [1] - GMV for Q2 was 51.4 billion RMB, reflecting a 1.7% year-on-year growth [1] - The company achieved a significant return to shareholders exceeding 600 million USD in the first half of 2025 [1] Business Strategy - The CEO emphasized internal reforms to enhance brand value delivery, focusing on improving product sourcing and operational efficiency for sustainable growth [1] - The introduction of high-value brands and optimized product mix contributed to a 17% year-on-year growth in performance for key promotional events [1] - The company enhanced user engagement through surprise experiences and promotional events, leading to significant performance improvements [1] Product and Membership Development - The company expanded its exclusive product offerings, with notable growth in "Vipshop Exclusive" products, driven by deep collaborations with brands [2] - The introduction of luxury brands and exclusive discounts for SVIP users led to rapid sell-outs of high-demand items [2] - New membership benefits included 53 additional high-frequency perks across various sectors, enhancing the value for high-value users [2] Technological Innovation - Vipshop leveraged AI technology to enhance core business operations, achieving measurable improvements in product recommendations, customer service, and marketing [2] - The application of AI contributed to increased operational efficiency and improved user experience [2]

会员权益方面，第二季度，唯品会私享特卖活动引入了更多奢侈品牌和国际大牌，以更深度的折扣专供 SVIP用户，比如BURBERRY包袋上线不久即有多款售罄。同时，唯品会继续增厚SVIP专享权益，新增 53项涵盖音乐、视频及生活服务等领域的高频权益，并将多个酒旅权益升级为金卡/白金卡级别，推动 高价值用户规模不断增长。 依托"朝彻"大模型构建的技术能力，第二季度，唯品会持续推进人工智能技术在核心业务场景的深度应 用与创新，在商品导购、客户服务、创意营销等方面取得可量化成果，助力提升平台运营效率和用户体 验。 近日，唯品会发布2025年第二季度财报。财报显示，唯品会第二季度实现净营收258亿元（人民币，下 同），Non-GAAP净利润21亿元。同时，二季度商品交易总额（GMV）为514亿元，同比增长1.7%；超 级VIP（SVIP）活跃用户数同比增长15%，贡献线上销售的52%。2025年上半年，唯品会通过股票回购 与分红回报股东超6亿美元。 唯品会董事长兼首席执行官沈亚表示："为更有效地向用户传递品牌特卖价值，我们的团队正在推进内 部变革，一方面强化买手制好货能力，另一方面提升业务模式的独特性、灵活性及运营效率，驱 ...