中国女性私密健康 丨白皮书 摘要： 研究 意 义： 《中国妇女发展纲要（ 2021-2030 ）》实施以来，国家持续强化妇女全生命周期健康保障，将女性生殖健康、身心协同发展纳入重点工作范畴，推动社会层面打破女性私密 健康领域的认知壁垒，行业发展迎来政策与需求的双重红利。 本白皮书连续两年与愉博士联合发布，在 2025 年基础上，立足政策导向与行业现实，全面剖析中国女性私密 健康行业的发展态势，系统梳理用户私密健康认知、需求偏好及产品服务选择逻辑 ，旨在为行业从业者、投资者 、政策制定者及相关服务机构提供兼具专业性与实用性的 参考依据，助力行业规范化、 高质量发展，切实呼应国家妇女健康发展战略，守护女性全生命周期私密健康权益。 研究内容： 报告从女性私密健康的全新认知升级着手，从行业新发展态势切入，按照女性私密健康新需求、新行为洞察顺次深入，全面客观地梳理中国女性私密健康行业最新格局，凸 显行业新特 征与核心新 洞察。 Ø 新定义： 报告基于 2025 年 " 五位一体 " 健康管理的理论基础，升级迭代 女性私密健康全周期模型（PMBRF模型） ，从不同人生阶段的身体、心理、行为、关系、感受 五大维度解码女性全 ...

Core Insights - The article emphasizes the dual benefits of policy support and rising demand in the Chinese women's intimate health industry, driven by the implementation of the "Outline for Women's Development (2021-2030)" [1] Research Content - The report introduces a new understanding of women's intimate health, analyzing the latest industry dynamics, including new demands and behavioral insights [2] - A new PMBRF model is proposed, which decodes women's intimate health across five dimensions: physical, mental, behavioral, relational, and emotional, throughout different life stages [4] - The industry is transitioning towards "standardization and quality improvement," supported by policy guidance, rising demand, supply iteration, and consumption upgrades [2][3] Industry Development Dynamics - The market is experiencing significant changes, with the HPV vaccine included in the national immunization program, marking a shift in cervical cancer prevention to a public health strategy [7] - The demand for women's health topics is increasing, with Douyin's search index reaching 73,000 per day, a 55.3% year-on-year increase, reflecting a growing consumer awareness [7] Women's Life Status - Overall happiness among women is rated at 8.2, but over 73.2% report feelings of discomfort, primarily due to social pressures [18] - Different age groups face varying core concerns, with younger women focusing on personal enjoyment and older women experiencing higher happiness levels [18] Women's Responsibility Awareness - Women prioritize self-care (50.4%), filial piety (48.4%), and child-rearing (45.3%) as their main responsibilities, with significant regional and life stage differences in these perceptions [21] Family Responsibility Sharing - There is a notable gap between the recognition of shared family responsibilities (94.8%) and the actual willingness to share these responsibilities (19.5%) [24] Financial Decision-Making - Over 78.1% of women are the primary decision-makers for household finances, with a balanced focus on self-investment and family needs [27] Intimate Health Concept Recognition - While most women theoretically acknowledge the "five-dimensional" concept of intimate health, practical understanding remains limited to physical aspects [30] Sources of Intimate Health Knowledge - The primary source of knowledge for women is online platforms (64.9%), with traditional education playing a minimal role [33] Intervention for Intimate Health Issues - Women prefer proactive and diverse strategies for managing intimate health issues, with over half reporting effective symptom relief from their interventions [35] Sexual Health Recognition - There is a significant increase in societal acceptance of sexual health topics, with 95.6% of women recognizing their right to pursue sexual health and satisfaction [37] Sexual Education Insights - The average age for first exposure to sexual education is 15.5 years, with school education being the primary source [39] Satisfaction with Sexual Education - Over 60% of women feel they have received limited sexual education, indicating a need for improvement in educational resources [42] Demand for Intimate Health Products/Services - Safety is the primary concern for consumers (56.0%), followed by effectiveness (45.6%) and privacy protection (41.1%) [49] User Experience with Intimate Health Products/Services - Overall satisfaction with intimate health products/services is high at 85.4%, with significant recognition of both health and emotional benefits [57] Future Expectations for Intimate Health Products/Services - Women express diverse needs, with a focus on daily care and psychological support, emphasizing safety and professionalism in future offerings [59] Industry Growth Outlook - The intimate health industry is expected to transition from exploration to rational growth, driven by ecological and generational resonance, marking a significant turning point [65]

Core Insights - The article emphasizes the dual benefits of policy support and rising demand in the women's intimate health sector in China, driven by the implementation of the "Outline for Women's Development (2021-2030)" [1] Group 1: Research Significance - The white paper aims to provide a comprehensive analysis of the development trends in the women's intimate health industry, focusing on user awareness, preferences, and product/service selection logic [1] - It serves as a reference for industry practitioners, investors, policymakers, and related service organizations to promote standardized and high-quality development in the sector [1] Group 2: Research Content - The report introduces a new definition of women's intimate health, upgrading the PMBRF model to decode women's health across five dimensions: physical, mental, behavioral, relational, and emotional [2] - It analyzes the current state of the women's intimate health industry, highlighting new policy directions, industry dynamics, and supply chain developments, indicating a shift towards "standardization and quality improvement" [2] - Insights from a survey of 1,600 respondents and in-depth interviews with eight users reveal significant findings about women's lifestyles, relationships, sexual education, and expectations for future products and services [2] Group 3: Industry Development Dynamics - The women's intimate health market is experiencing key new dynamics driven by policy milestones, such as the inclusion of the HPV vaccine in the national immunization program, and stricter supply-side regulations [7] - The rising public interest in women's health is reflected in increased search indices on platforms like Douyin and Baidu, indicating a growing consumer awareness and demand for health products [7] Group 4: Technological Empowerment and Service Quality - The market is transitioning towards a more mature ecosystem, with a shift in core concepts from "disinfection and inflammation" to "micro-ecological balance management," integrating technology and expanding product offerings across the entire lifecycle [10] - Consumer confidence is reflected in the performance of the women's consumption theme index, which has significantly outperformed the Shanghai Composite Index [10] Group 5: Women's Life Status - Despite a high overall happiness score of 8.2, over 73% of women report feelings of discomfort in their lives, primarily due to social pressures [18] - Different age groups face varying core concerns, with younger women focusing on personal enjoyment and older women experiencing higher happiness levels [18] Group 6: Women's Responsibility Awareness - Women prioritize self-care (50.4%), filial piety (48.4%), and child-rearing (45.3%) as their main responsibilities, with significant regional and life-stage differences in these perceptions [21] - There is a notable gap between the recognition of shared family responsibilities and the actual willingness of family members to participate in these duties [24] Group 7: Financial Decision-Making - Over 78% of women are the primary decision-makers in household financial expenditures, with a balanced focus on self-investment and family needs [27] - Approximately 69.2% of women feel that their current spending patterns contribute to their happiness and satisfaction [27] Group 8: Awareness of Intimate Health - While most women theoretically recognize the "five-dimensional" concept of intimate health, practical understanding remains limited to physical aspects, indicating a gap in comprehensive health awareness [30] - The primary sources of knowledge about intimate health are online platforms, with traditional education playing a minimal role [33] Group 9: Intervention Strategies - Women prefer proactive and diverse strategies for addressing intimate health issues, with self-management and professional consultations being the most common approaches [35] - More than half of the interventions reported significant symptom relief, although less than 10% of users experienced complete resolution of their issues [35] Group 10: Sexual Health Recognition - There is a significant increase in societal acceptance of discussions around sexual health, with 95.6% of women affirming their right to pursue sexual health and satisfaction [37] - The average age for first exposure to sexual education is 15.5 years, with school education being the primary source [39] Group 11: Consumer Satisfaction and Expectations - The overall satisfaction rate for women's intimate health products and services is high at 85.4%, with significant recognition of both health and emotional benefits [57] - Women express diverse needs for intimate health products/services, with a strong emphasis on safety, compliance, and psychological support [59]

中国女性私密健康 丨白皮书 随着中国女性私密健康意识的不断提升， 女性私密健康行业呈现积 极的发展趋势。 艾瑞趋势预测如下：1）需求升级： 观念觉醒与需求升级双轮驱动，私密健康行业迎来 全链路价值升级 ； 2）供给迭代： 精准适配 + 全周期服务 + 技术破壁三维共振，私密健康行业迈入精准化全周期管理新时代； 3）市场格局变迁： 从萌芽探索到理性爆发， 私密健康行业将在生态化 与代际共 振中迎来黄金增长期。 摘要： 研究 意 义： 《中国妇女发展纲要（ 2021-2030 ）》实施以来，国家持续强化妇女全生命周期健康保障，将女性生殖健康、身心协同发展纳入重点工作范畴，推动社会层面打破女性私密 健康领域的认知壁垒，行业发展迎来政策与需求的双重红利。 本白皮书在 2025 年基础上，立足政策导向与行业现实，全面剖析中国女性私密健康行业的发展态势，系统梳 理用户私密健康认知、需求偏好及产品服务选择逻辑 ，旨在为行业从业者、投资者 、政策制定者及相关服务机构提供兼具专业性与实用性的参考依据，助力行业规范化、 高质量发展，切实呼应国家妇女健康发展战略，守护女性全生命周期私密健康权益。 研究内容： 报告从女性私密健康的全 ...