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行花街赶潮集,购广货过新年!天河新春促消费活动燃动全城
Nan Fang Du Shi Bao· 2026-02-04 10:06
Core Viewpoint - The "Guangdong Goods Going Global: The Most Guangzhou New Year" series of activities is actively promoting consumer engagement in Tianhe District, showcasing a blend of local culture, fashion, and technological innovation to create a vibrant New Year atmosphere [1] Group 1: Consumer Engagement Activities - Tianhe District has organized over 88 promotional activities in collaboration with more than 30 large commercial complexes to enhance consumer experience during the New Year [1] - The introduction of "first stores" and "first exhibitions" in the Tianhe Road business district continues to attract foot traffic and showcase innovative local products [2][3] - The "Alfons Mucha Masterpieces Century Retrospective" exhibition at Guangzhou K11 Shopping Art Center features over 200 original works, highlighting the peak beauty of the Art Nouveau movement [2] Group 2: Cultural Integration and Innovation - The integration of non-heritage elements into commercial spaces is a key feature of the New Year activities, allowing traditional crafts to be experienced in modern shopping environments [6] - The "Non-Heritage New Year: Taste of Chinese New Year" event successfully combined non-heritage crafts with commercial and tourism elements, featuring over 130 non-heritage projects and 60 inheritors [6] - The "Flower Street" event, a traditional activity for the New Year, returns to Tianhe Sports Center, incorporating cultural interactions and quality stalls to enhance the festive experience [6][8] Group 3: Technological Enhancements - Tianhe District is creating immersive shopping experiences by blending traditional and modern elements, utilizing technology to enhance consumer interaction [9] - The "Hai Xin Sha Technology Island" is Guangzhou's first all-space intelligent experience center, allowing visitors to interact with robots and drones, showcasing cutting-edge technology applications [13] Group 4: Consumer Incentives - The district is implementing a combination of government subsidies, platform discounts, and brand promotions to lower consumer spending barriers and stimulate purchasing power [14] - Various commercial platforms are offering significant discounts and promotional activities, such as the "Code to Spend" campaign at Parc Central, which provides group purchase subsidies for beauty and fashion brands [14]
二次元地标落地广州天河!“ACG+首店”激活文商旅新业态
Nan Fang Du Shi Bao· 2026-01-14 06:39
Group 1 - The core concept of the news is the opening of the first national store of Qiuzi ACG Super Vending Warehouse in Guangzhou, which aims to revitalize the local ACG (Animation, Comics, Games) cultural and commercial tourism industry through a "consumption + experience + interaction" model [2] - The store covers an area of over 3,000 square meters and offers approximately 500,000 SKUs of various IP peripheral products, enhancing the cultural entertainment offerings for young people in the Tianhe District [2] - The Tianhe District has been actively encouraging the development of a themed street block focused on night economy and ACG economy since 2025, aiming to attract and retain innovative talents in the area [2] Group 2 - The Super Vending Warehouse leverages the "non-standard attributes" as its core advantage, utilizing Qiuzi Culture's strong global supply chain and the largest second-hand goods warehouse in China to create a comprehensive product matrix [3] - The warehouse will feature exclusive rights for rare second-hand collectibles and global limited edition launches, complementing the ACG street block's offerings [3] - Future activities at the location will include IP pop-up events, esports live broadcasts, and second-hand markets, enhancing the interactive experience for visitors [3]