Core Viewpoint - The article highlights the rapid growth of China's ETF market, which has become the largest in Asia, surpassing Japan, with a total asset management scale reaching $640.6 billion by July 2025, and a significant increase of over $180 billion within the year [1][3]. Group 1: Strategic Transformation - The strategic shift of the company from a stock-picking expert to an active choice maker in index investment is based on long-term accumulation and deep observation [3][4]. - The company recognizes the blurring lines between active and passive investment, with leading overseas asset management institutions using indices as management tools [3][4]. - The launch of the index brand in November 2022 marked a critical strategic turning point, emphasizing the importance of "rule-based investment" in a high-quality development era [3][4]. Group 2: Product Design and Operation - The company focuses on the "smile curve" model, where the real competitive advantage lies in proactive product design and refined product operation [5][6]. - The company integrates deep fundamental research into index compilation, ensuring that products are not mere copies of existing indices but are optimized based on thorough analysis [5][7]. - The proactive strategy in product operation allows the company to dynamically allocate resources based on market trends, enhancing its competitive edge [8][10]. Group 3: Customer Service Strategy - The company aims to provide comprehensive index investment solutions rather than just individual products, tailoring services to meet diverse client needs [9][10]. - For institutional clients, the focus is on in-depth research and customized services, while retail clients benefit from high-efficiency responses and product flexibility [9][10]. - The exploration of an OCIO service model for smaller institutions represents an extension of the company's capabilities in institutional services [9][10]. Group 4: Future Outlook - The company is confident in the growth potential of the index investment market in China, emphasizing the need for proactive product layout and precise market positioning [12][13]. - Key areas of focus for future product innovation include Active ETFs and Covered Call ETFs, which align with the company's strengths and current market demands [12][13]. - The company aims to enhance its product matrix and service system to create sustainable long-term value for investors [12][13].