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【时代风口】 科创游 打造文旅融合新场景
Zheng Quan Shi Bao· 2025-09-22 18:03
"科创游"有助于拓宽科学视野,加深对科学研究过程的理解。作为一种新兴的旅游形式,有着巨大的市 场潜力。更好地发展"科创游",还需多方协力,补齐短板、漏洞,推动行业规范有序经营发展。一方 面,"科创游"涉及科技、文旅、教育等多部门,应构建统一协调机制,加强部门合作,制定"科创游"发 展的专项规划,根据不同地区的科技资源特色,打造具有地域特色的"科创游"品牌;另一方面,通过精 心设计线路和活动内容,注重科学性与趣味性的结合,针对不同年龄段、不同知识层次的游客,提供个 性化的服务,旅游企业应根据科技发展状况,不断创新"科创游"产品。 "科创游"具有独特的教育价值,相较于传统的课堂教育,它打破了书本知识的局限,让大众亲身走进科 技的前沿阵地。身临其境的体验,使抽象的科学知识变得直观、生动,极大地激发了人们对科学的兴 趣,促进了新技术的科普,对于提升国民科学素养是大有裨益。 科技在持续推陈出新、迭代升级,"科创游"作为一种将科技与旅游相结合的新型旅游形式,不仅展示科 技企业的生产过程和产品,还注重科技教育的普及和科技创新的体验。自2024年以来,为展示科技旅游 魅力,提升"科创、科普、研学、旅游"融合发展影响力,合肥、 ...
展示科技魅力 激发创新思维
Huan Qiu Wang Zi Xun· 2025-09-19 02:29
Core Viewpoint - "Science and Technology Tourism" is a new tourism form that combines technology and travel, aiming to showcase technological enterprises and promote science education and innovation experiences [1][2]. Group 1: Development and Impact - Since 2024, cities like Hefei and Hangzhou have been exploring the development of science and technology tourism destinations to enhance the influence of "science and technology, popular science, research, and tourism" integration [1]. - The global competition has shifted towards technology, with advancements in AI, robotics, and autonomous driving driving public interest in technology [1][2]. - The emergence of successful tech products and companies, such as the game "Black Myth: Wukong" and the humanoid robot featured during the Spring Festival, has sparked public curiosity about visiting tech enterprises [1][2]. Group 2: Educational Value - "Science and Technology Tourism" offers unique educational benefits, allowing visitors to experience cutting-edge technology firsthand, which enhances their understanding of scientific concepts [2]. - This form of tourism helps broaden scientific perspectives and deepens understanding of the research process, particularly benefiting children and families [2]. Group 3: Business Opportunities for Tech Companies - Tech companies are increasingly becoming destinations for "Science and Technology Tourism," using open exhibitions and tours to promote their brands and educate the public about new technologies [3]. - This approach allows companies to cultivate potential customer resources and enhance market reputation at a low cost [3]. Group 4: Challenges and Shortcomings - "Science and Technology Tourism" is still in its infancy and faces challenges such as resource integration difficulties, scattered tech enterprise locations, and confidentiality issues in research institutions [3]. - There is a risk of product homogenization, with some cities blindly imitating successful models without unique offerings, leading to insufficient attraction [3]. - The industry currently relies heavily on ticket sales or government subsidies, indicating a need for improved market operation capabilities and regulatory standards [3]. Group 5: Government Support and Coordination - Increased government support is essential for the development of "Science and Technology Tourism," which involves multiple sectors such as technology, culture, and education [4]. - Governments should coordinate efforts, create specialized development plans, and encourage local characteristics in tourism offerings based on regional tech resources [4]. Group 6: Collaboration and Innovation - Collaboration between tourism enterprises and research institutions is crucial for the success of "Science and Technology Tourism," leveraging both parties' strengths [4]. - Tourism companies should innovate their offerings by incorporating interactive and engaging activities, such as technology-themed lectures and competitions [5]. Group 7: Promotion and Awareness - Effective promotion of "Science and Technology Tourism" through various channels, including social media, is necessary to attract more visitors [6]. - Organizing impactful events like "Science and Technology Tourism Cultural Festivals" can enhance visibility and reputation, showcasing the latest developments in the sector [6].