科技文旅项目
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中关村大融城东区开业
Bei Jing Shang Bao· 2025-12-19 07:15
北京商报讯(记者 金朝力 程靓)12月19日,中关村大融城东区正式开业,"2025北京消费季•悦动海 淀"四季度促消费活动同步启动。作为中关村核心区新增的高品质消费载体,大融城东区以60余家首店 矩阵、公园式商业形态打造消费新场景;同步开启的促消费活动则通过多元优惠与特色活动释放消费潜 力,助力北京国际消费中心城市建设。 此次开业的中关村大融城东区,对接区域内科研人才、高校师生等群体的高知性消费需求,以"体验 式、社交化、品质感"为核心构建业态组合。最引人注目的是首店聚集效应,共引进首店60余家、旗舰 店及定制店15家,其中北京首店11家、京西首店26家、海淀首店24家,涵盖众多国际潮流品牌及热门餐 饮品牌。 活动还聚焦文商旅体多元融合,启动"书香海淀•咖啡暖冬"文化季,推出小米科技园工业旅游、三山五 园VR数字体验、五条科技文旅City Walk路线等特色项目,打造"可看、可玩、可购、可游"的全链条消 费场景。 海淀区商务局相关负责人介绍,"十四五"时期,海淀区已累计新增商业面积超120万平方米,引入首店 401家,建成103个一刻钟便民生活圈,消费能级持续提升。下一步,海淀区将持续优化消费供给,深化 商文 ...
文旅融合首在产业 ——开封文旅观察之一
He Nan Ri Bao· 2025-06-20 23:39
Core Insights - The integration of culture and tourism in Henan province has significant potential, with a focus on high-quality development to establish it as a pillar industry and a source of happiness for the people [1][2] - The upcoming Henan Cultural Tourism Development Conference in June 2025 aims to further promote these initiatives [1] Economic Performance - In the first quarter of this year, the cultural tourism industry in Kaifeng contributed significantly to the economy, with an added value of 372.08 billion yuan, representing a year-on-year growth of 8.1% and accounting for 58.8% of GDP [2] - The cultural tourism sector's contribution to economic growth reached 59.9%, directly boosting GDP by 3.9 percentage points [2] - The total balance of RMB deposits in the city reached 3908.93 billion yuan, reflecting a year-on-year increase of 10.64%, indicating the economic vitality brought by the cultural tourism industry [2] Cultural Tourism Development - Key attractions like Qingming Riverside Landscape Garden and Wansui Mountain Martial Arts City are pivotal in providing immersive cultural tourism experiences and driving consumption upgrades [3] - The integration of various sectors such as dining, accommodation, and cultural products has led to a robust economic ecosystem, creating over 2,186 jobs in the Song costume and makeup industry alone [3] - In 2024, Kaifeng is expected to receive 1.05 billion tourists, generating a total tourism revenue of 779.6 billion yuan, with both major attractions surpassing 8 million visitors [3] Innovation and Policy Framework - Kaifeng has implemented innovative strategies to leverage its rich cultural heritage, including the establishment of a comprehensive policy framework for cultural tourism development [4][5] - The city has initiated multiple major projects aimed at enhancing the quality of cultural tourism offerings, including expansions and upgrades of existing attractions [5][6] - The focus on night-time economy and immersive experiences is part of a broader strategy to meet diverse tourist needs and enhance economic benefits [5] Conclusion - Kaifeng is actively pursuing a model of cultural tourism that combines historical preservation with modern innovation, aiming to create a unique and engaging experience for visitors while driving economic growth [6]