Core Insights - The article highlights the increasing popularity of personalized and immersive travel experiences among foreign tourists in Xi'an, particularly at the Terracotta Army site [4][6][7] - The introduction of a cross-border service platform has significantly enhanced the convenience for international visitors, allowing them to book tickets and services in multiple currencies and languages [4][6] Group 1: Tourism Growth - The "Terracotta Army Museum Cross-Border Integration Service Platform" launched last year has served over 100,000 foreign tourists and generated 370,000 related orders in transportation and accommodation [4][6] - As of July this year, over 135,000 foreign visitors entered Xi'an, marking a 124% year-on-year increase, with over 100,000 entering under various visa facilitation policies, a 290% increase [7] Group 2: Cultural Experience - Tourists are increasingly interested in hands-on cultural experiences, such as making their own terracotta figurines, which deepens their understanding of Chinese culture [6][7] - The craftsmanship behind the terracotta warriors is emphasized, showcasing the intricate skills required to create each piece, which resonates with the tourists' appreciation for meticulous craftsmanship [6][7] Group 3: Technological Integration - The use of VR and AR technologies at the site has enhanced the visitor experience, allowing tourists to engage with the historical context of the Terracotta Army in a more interactive manner [4][5] - The platform supports real-time translation in 36 languages, making it accessible to a broader audience [4]

Core Insights - The article highlights the increasing popularity of personalized and immersive travel experiences among foreign tourists in Xi'an, particularly at the Terracotta Army site, facilitated by technological advancements and cultural engagement [2][5][6]. Group 1: Technological Integration in Tourism - The "Terracotta Army Museum Overseas Integration Service Platform" launched in April last year has enabled foreign tourists to purchase tickets using their passports and various currencies, enhancing convenience [2][5]. - The platform currently supports 24 languages and 34 currencies, serving over 100,000 foreign tourists and generating 370,000 related orders in transportation and accommodation [2][5]. Group 2: Cultural Experience and Engagement - Tourists are increasingly interested in hands-on experiences, such as pottery-making, which deepens their understanding of Chinese culture [4][5]. - The craftsmanship behind the Terracotta Army is emphasized, showcasing the intricate skills of artisans and the historical significance of their work [4][5]. Group 3: Growth in Inbound Tourism - As of July this year, over 135,000 foreign visitors entered Xi'an, marking a 124% year-on-year increase, with over 100,000 entering through various visa exemption policies, reflecting a 290% growth [5][6]. - The Shaanxi Provincial Cultural and Tourism Department is incentivizing inbound tourism development through rewards and subsidies, aiming to boost the sector's growth [6].