个性化
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宜家越开越小
经济观察报· 2026-01-09 14:51
按照宜家中国的进一步介绍,这些触点即将发生一次深刻的结 构变化——大店变少、小店变多,从倚重线下到线上线下兼 顾,从体验驱动到效率优先。正如宜家中国于1月7日首次在官 方微信公众号提及的那样,接下来宜家将是一个"敏捷高效的 宜家",而原先它更强调"出众的个性化购物体验"。 作者:郑明珠 封图:本报资料室 1月8日,一个工作日的下午,位于北京北五环外的宜家设计订购中心,全屋设计区域正接待着两 批顾客。一张设计桌前,三口之家围着电脑屏幕上的方案,与设计师商讨如何为孩子隔出一个安静 的学习区。对面另一张桌前,一对年轻夫妻也正向设计师描述着他们对新家的想象。 这里没有传统宜家门店迷宫般的动线,没有太多样板间场景参考风格,也没有高耸的仓储货架。这 个仅约400平方米的空间里紧凑陈列着数个家居场景,更像一个"宜家会客厅"。 在宜家中国未来的门店布局版图里,这样的小店将是主角。 就在前一天,1月7日,宜家(IKEA)中国宣布,自2026年2月2日起将停止运营位于上海、广 州、天津等城市的七家线下商场。经济观察报根据宜家中国过往门店调整信息发现,此次闭店规模 之大尚属首次。 宜家于1998年1月在上海徐汇区开设了中国大陆的首 ...
全力打造“四化”标杆
Qi Lu Wan Bao· 2025-12-30 16:15
为保障生产平稳运行,集输站建立了完善的数据统计与分析体系,将数据化管理贯穿设备维护、数据监 控、日常巡检全过程。他们提出"重要、紧急报警零容忍"的要求,报警信息产生后5分钟内响应,员工 需要快速完成识别确认并采取有效处置措施,确保外输参数、管线压力、升温降黏等关键数据及时恢复 至正常范围。 通过对各类生产数据的深度分析,精准定位工作中的问题与优化空间,制定针对性改进措施,这个集输 站实现报警确认及时率100%,以数据驱动生产决策的科学化。 与此同时,他们建立定期目标复盘机制,及时跟踪完成进度,根据生产动态调整工作策略,确保全年原 油外输效率稳定保持100%,为管理区产量目标的实现提供了有力支撑。 技能是安全生产的第一道防线。站长刘鹏坚持"因人而异、因材施教",精准掌握每位员工的技能短板, 量身定制个性化培训计划:针对沟通能力薄弱的员工,开展沟通技巧专项培训;对业务流程不熟悉的新 人,安排经验丰富的老员工进行一对一辅导。他还与主任技师秦胜华紧密协作,将培训内容与现场实操 深度融合,通过"学练结合、对照指导"的方式,及时纠正工作中的低标准、老毛病,让培训成果直接转 化为实际操作能力。得益于这套高效的培训体系,集输 ...
数智化趋势下如何以新供给创造新消费?
Xin Lang Cai Jing· 2025-12-27 04:15
推进多业态融合发展,加大消费新场景新业态供给。多业态融合可以打破产业边界,构建一站式、复合 型消费场景,实现功能服务与体验价值的系统集成,是数智化趋势下创新消费供给的重要途径。一方面 要大力推进消费供给设施升级,如加快5G网络技术应用场景研发,鼓励定制化服务消费发展;如通过 信息技术渗透推动服务消费场所数字化、智慧化改造,建立虚拟交互、社交融合、情感联结的线上消费 新场景。另一方面要深挖具有地域符号的文化、体育、生态资源,开发具有地方特色文旅产品、体育赛 事和观光线路,营造文旅体融合的消费新空间。如在四川有乡镇以夜色为幕布举办音乐节,通过打造灯 光舞台、音乐派对、互动体验和美食市集活动融于一体的综合业态,给游客留下强烈视听记忆,较好满 足了来自全国各地游客的多样化需求。 丰富县乡市场业态,创造更多消费"新鲜气"。近年来,县乡消费增速已超过城镇,成为消费市场的"蓝 海"。在网络信息技术加载下,城乡之间信息时滞逐渐消弭,城乡居民消费理念加速趋同。但从现状 看,县乡消费基础设施供给密度、供给结构和现代化水平相较于城市仍有较大距离,尤其一些乡村多以 夫妻店、小卖部为主,在商品质量把控、品类选择及内容供给方面远远满足不 ...
当3亿老人开始享老 居家养老服务师转型“进行时”
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-24 01:16
Core Insights - The aging population in China is rapidly increasing, with 310 million people aged 60 and above by 2024, representing 22% of the total population, and 220 million aged 65 and above, accounting for 15.6% [1] - The demand for elderly care is shifting from "survival-type" to "quality-type," necessitating a transformation in traditional elderly care services to meet diverse and specialized needs [1] - The introduction of the "Elderly Care Service Specialist" as a new profession in 2025 is expected to drive the professionalization, intelligence, and personalization of elderly care services [1] Group 1: Professionalization - The transition to "professionalization" distinguishes elderly care specialists from traditional caregivers, focusing on needs assessment, service planning, and implementation, requiring higher professional knowledge and comprehensive skills [2] - Elderly care specialists must break traditional care boundaries and develop interdisciplinary capabilities, covering the entire service chain from needs assessment to quality control [2] Group 2: Intelligent Transformation - The second upgrade direction is "intelligent transformation," where the integration of smart technology with elderly care services is reshaping the work model of elderly care specialists [3] - Specialists can utilize smart assessment systems and IoT devices to collect data on elderly individuals, enhancing service efficiency and enabling proactive care [3] Group 3: Personalization - The third upgrade direction is "personalization," addressing the diverse needs of the elderly population, including basic care and emotional support [4] - Future elderly care services will shift from standardized offerings to personalized solutions, dynamically adjusting to individual health conditions and preferences [4] Group 4: Collaborative Support - The transformation of elderly care specialists requires collaborative support in standard development, qualification recognition, and talent cultivation to ensure stability and effectiveness [5] Group 5: Standards and Qualifications - A comprehensive standard system is essential for the transformation, with national and industry standards being established to regulate service quality and safety [6] - The recognition of the "Elderly Care Service Specialist" as a new profession marks a significant step towards professional development in the elderly care sector [6] Group 6: Talent Development - Continuous improvement of the talent cultivation system is crucial, with educational institutions encouraged to offer relevant programs and training for existing workers [7] - Leading companies like Ping An are setting examples in service quality management and training, significantly impacting the industry [7] Group 7: Future Outlook - With the combined efforts of standards, talent development, policy support, and corporate empowerment, professional elderly care specialists will evolve into "health life managers," equipped to meet the quality care needs of 310 million elderly individuals [8]
华彬集团出席企业家博鳌论坛:战马推新品、VOSS再成官方指定用水
Jing Ji Guan Cha Wang· 2025-12-08 08:41
李建军认为,当下,消费者对饮料的评判不仅看产品功能,还对健康体验、成分透明,甚至对产品所带 来的情绪共鸣有着较高的期待。第三方数据显示,高达42%的消费者购买饮品是出于"愉悦心情"和"取 悦自己",可见情感价值的重要性。为此,战马同步推出采用"多巴胺色彩"的新包装与六款无糖含气新 口味(清新柠檬、甜美白桃等),既回应了年轻群体对"颜值"和新鲜体验的追求,也推动品牌从能量补 给提供者,向融合健康理念与潮流态度的生活方式符号转型。 这一变化的背后,离不开华彬快消品集团扎实的产品力支撑以及营销场景思维。战马率先采用速溶咖啡 粉与D-核糖协同配方等核心技术,构建了差异化的护城河。在营销方面,自创立之初,战马便锁定电 竞、篮球、潮流运动等核心圈层,通过赞助顶级赛事、运营"战马敢玩时刻""战马运动世界"等自有IP, 持续创造了沉浸式场景体验,并打通了线上线下(300959)一体的服务场景。 在12月2日至5日期间举行的2025企业家博鳌论坛系列活动上,华彬集团携旗下运营的战马、芙丝品牌亮 相,这也是华彬集团连续五年参加企业家博鳌论坛。在此次论坛上,华彬快消品集团宣布,旗下战马能 量饮料产品焕新,包括经典红罐产品视觉焕新、 ...
记者观察 | 从 “刺激” 到 “适配” 消费与供给进入双向奔赴阶段
Shang Hai Zheng Quan Bao· 2025-11-26 12:09
Group 1 - The core viewpoint of the articles emphasizes the shift in China's consumption policy from simple stimulus measures to a more systematic approach that enhances supply-demand compatibility, aiming to release consumption potential and facilitate economic circulation [1][3] - The structural transformation on the demand side is driven by rising GDP per capita exceeding $10,000 and a middle-income group surpassing 400 million, leading to a shift from imitation consumption to personalized, quality, and scenario-based consumption [2] - The proactive changes on the supply side are responding to and creating new consumer demands, with companies leveraging big data and AI for precise demand insights, leading to the rise of flexible manufacturing and innovative collaborations [2][3] Group 2 - The collaboration between policy guidance and market mechanisms is accelerating the formation of a virtuous cycle, with new consumption models and scenarios flourishing, and targeted subsidies replacing blanket policies [3] - The transition from "stimulation" to "adaptation" reflects a precise understanding of consumption patterns and is essential for high-quality economic development, creating a positive feedback loop between consumption and supply [3] - Continuous release of policy dividends, ongoing technological innovations, and vibrant market dynamics are expected to enhance the smooth interaction between consumption and supply, providing solid support for stable economic growth [3]
川酒集团瞄准口粮酒等千亿市场,2030年冲刺450亿营收
Nan Fang Du Shi Bao· 2025-11-19 12:01
Core Insights - Sichuan Liquor Group aims to achieve a revenue of 45 billion yuan and a profit tax of 3 billion yuan by 2030, positioning itself among the top players in China's liquor industry [3] - The company reported a revenue of 35.02 billion yuan in 2023, marking an 8.3% year-on-year increase, with a total profit of 609 million yuan [3] Group 1: Strategic Goals - The company has set a target of 38 billion yuan in revenue for 2024 [3] - The strategic focus is on "strengthening fundamentals and increasing efficiency" with a five-ring approach covering raw liquor, staple liquor, customized liquor, bulk liquor, and quality technology [3][5] Group 2: Market Opportunities - The staple liquor market is projected to exceed 150 billion yuan in revenue by 2024, with over 70% of sales coming from this category in the first half of 2025 [5] - The customized liquor market is expected to reach 100 billion yuan, supported by a new "Sichuan Liquor Customization" program that offers low barriers to entry and quick delivery [5][7] Group 3: Consumer Trends - There is a shift towards personalized, youthful, and customized consumption in the liquor market, moving from brand-centric to emotional and shared experiences [7] - The bulk liquor market is anticipated to surpass 80 billion yuan in 2024 and exceed 100 billion yuan in 2025, with a compound annual growth rate of over 15% [7] Group 4: Trust and Quality Assurance - Sichuan Liquor Group aims to become the leading supplier of bulk liquor in China by leveraging its full industry chain advantages and government quality endorsements [8] - The company plans to rebuild consumer trust in bulk liquor through transparency, standardization, and digitalization, ensuring quality and traceability [8]
研判2025!中国自动铅笔行业产业链、产量、进出口、竞争格局及发展趋势分析:国内产业链较为完善,行业竞争激烈[图]
Chan Ye Xin Xi Wang· 2025-11-15 02:31
Core Insights - The automatic pencil industry in China has seen a stable growth in demand, particularly in the education sector, due to its convenience and environmental benefits [1][7] - The production volume of automatic pencils in China is projected to reach 857 million units in 2024, representing a year-on-year increase of 1.5% [1][7] - The industry is characterized by a trade surplus, with exports exceeding imports, driven by a complete domestic supply chain and competitive pricing [7][8] Industry Overview - Automatic pencils are mechanical writing instruments that deliver lead through pressing or rotating mechanisms, widely used by students and professionals [4] - The industry has transitioned from reliance on imports to domestic production since the introduction of the first 0.5mm lead pencil in 1980 [1][7] Market Demand - The demand for automatic pencils has been consistently increasing, especially among students, due to their ease of use and reduced need for sharpening [1][7] - Environmental awareness has led to a preference for reusable automatic pencils over traditional wooden pencils, further boosting market demand [1][7] Production and Trade - In the first nine months of 2025, China imported 0.09 million units of automatic pencils, a decrease of 0.1% year-on-year, while exports reached 51.9 million units, an increase of 0.6% [7][8] - The export value for the same period was approximately $64.36 million, reflecting a year-on-year decrease of 3.9% [7] Competitive Landscape - The automatic pencil market is highly competitive with numerous brands, including established players like Morning Glory and Deli Group, as well as emerging brands leveraging innovative designs [10][11] - International brands such as Mitsubishi and Zebra also hold a share in the Chinese market, appealing to high-end consumers [11] Industry Trends - The industry is moving towards smart technology integration, with products featuring digital writing and data synchronization capabilities [14] - There is a growing emphasis on environmental sustainability, with innovations in materials and production processes aimed at reducing carbon footprints [16] - Personalization is becoming a key trend, driven by younger consumers seeking unique and customizable products [17]
解析科大讯飞:把AI做成懂你的那一个
第一财经· 2025-11-14 11:07
Core Viewpoint - The article emphasizes that China needs "problem-solving AI" rather than pursuing AGI (Artificial General Intelligence), focusing on practical applications that address real-world issues in education, healthcare, and industry [4][5][6]. Group 1: AI Development and Strategy - By 2025, the global AI industry will enter a "dividend period," but the development paths of China and the U.S. are diverging significantly [5]. - Keda Xunfei's chairman, Liu Qingfeng, outlined four key strategies: self-controllable, integrated hardware and software, industry depth, and personalization [5][12]. - Keda Xunfei's Starfire X1.5 model achieved a training efficiency of 93% compared to NVIDIA A800, showcasing advancements in domestic computing power [10][11]. Group 2: Market Performance and Financials - In 2024, Keda Xunfei led the bidding market with 91 projects and a total bid amount of 936 million yuan, further expanding its lead in 2025 with 108 projects [10][11]. - Despite a 10% revenue growth in Q3 2025, Keda Xunfei's net profit increased by 202%, indicating improved business quality [16][17]. Group 3: Industry Applications - In education, Keda Xunfei developed a comprehensive error analysis system that has been validated by experts, enhancing teaching efficiency [17][18]. - In healthcare, the AI assistant has provided over 11 billion diagnostic aids, significantly improving diagnostic accuracy in grassroots medical settings [19][22]. Group 4: Competitive Advantages - Keda Xunfei's strategy emphasizes deep integration of technology and industry, focusing on long-term relationships with state-owned enterprises and government sectors [23][24]. - The company’s approach to AI is characterized by a focus on personalized services, leveraging user data to enhance AI interactions [25][26]. Group 5: Global Strategy and Positioning - Keda Xunfei's international strategy aligns with the "Belt and Road" initiative, offering sovereign AI models to countries seeking alternatives to U.S. technology [40][42]. - The company aims to provide localized solutions that meet the specific needs of Chinese users, contrasting with the broader AGI ambitions of Silicon Valley [43][44]. Group 6: Future Outlook - The article concludes that Keda Xunfei represents a stabilizing force in China's AI landscape, focusing on practical applications that serve national interests rather than speculative technological pursuits [45][49].
解析科大讯飞:把AI做成懂你的那一个
Di Yi Cai Jing· 2025-11-14 10:35
Core Viewpoint - The article emphasizes that China needs "problem-solving AI" rather than pursuing AGI (Artificial General Intelligence), focusing on practical applications that address national and social needs [2][3][43]. Group 1: AI Development Paths - By 2025, the global AI industry will enter a "dividend period," but the development paths of China and the US are diverging significantly [3]. - While US tech giants are losing billions annually in pursuit of AGI, Chinese companies like iFlytek are focusing on commercializing AI to solve real-world problems [3][43]. Group 2: iFlytek's Strategic Approach - iFlytek's chairman, Liu Qingfeng, outlined a four-dimensional strategy: self-controllable, integrated software and hardware, industry depth, and personalization [3][48]. - iFlytek's "Xinghuo X1.5" model is the first general model trained on fully domestic computing power, achieving training efficiency improvements over NVIDIA's A800 [4][6][8]. Group 3: Market Performance and Financials - iFlytek led the bidding market in 2024 with 91 projects and a total bid amount of 936 million yuan, further increasing to 108 projects in the first three quarters of 2025 [8][9][30]. - Despite a 10% revenue growth year-on-year in Q3 2025, iFlytek's net profit increased by 202%, indicating improved business quality [15][16]. Group 4: Industry Applications - iFlytek's AI solutions are deeply integrated into education and healthcare, with tools like the "Intelligent Medical Assistant" significantly improving diagnostic accuracy in rural healthcare settings [17][23]. - The company has developed a comprehensive error analysis system for education, enhancing teaching effectiveness through AI-driven insights [16][17]. Group 5: Competitive Landscape - iFlytek's competitive advantage lies in its long-term data accumulation and deep partnerships with hospitals, making it difficult for competitors to replicate its success [23][24]. - The shift from hardware to software services in AI projects is evident, with clients increasingly valuing ongoing AI capabilities over one-time hardware purchases [35][36]. Group 6: Global Strategy and Positioning - iFlytek's international strategy aligns with China's Belt and Road Initiative, offering "sovereign models" to countries seeking alternatives to US technology [38][40]. - The company aims to leverage its capabilities to serve not just the Chinese market but also to establish a presence in Southeast Asia and Africa [38][40]. Group 7: Conclusion on AI's Role in China - The article concludes that iFlytek represents a pragmatic approach to AI in China, focusing on real-world applications rather than abstract technological ideals [43][48]. - The company's strategy is seen as a response to the unique needs of the Chinese market, emphasizing practical solutions that enhance everyday life [48][49].