Core Insights - The "WoDian Model" is generating polarized discussions, with some achieving significant revenue while others criticize it as a "new type of intelligence tax" [2] - The model has reportedly generated over 10 billion in transaction volume, with 2 million members and 20,000 merchants within two years of its launch [4] Group 1: Decoding the "WoDian Model" - The model integrates green points with a dividend mechanism, creating a win-win cycle for merchants, users, and the platform [4] - Users earn shopping vouchers and points through consumption, with points potentially increasing fivefold through a 40-period value-added plan, encouraging repeat purchases [5] - Merchants can gain customer traffic and user points by offering discounts of 3%-20%, leading to a significant increase in repurchase rates [5] Group 2: Market Trends and Competition - Numerous platforms mimicking the "WoDian Model" have emerged, achieving impressive transaction volumes exceeding 100 million within months of operation [6] - These platforms cover essential daily needs and enhance credibility by introducing high-trust product categories [7] Group 3: Sustainability Concerns - The reliance on merchant discounts for platform operation raises questions about sustainability, especially if new merchant growth stagnates or user spending declines [8] - The original 36-period dividend cycle is being optimized to improve user experience and fund circulation efficiency [9] Group 4: Operational Optimization Strategies - The company is implementing three strategies to enhance user engagement: social referral acceleration, regional empowerment, and instant rewards [10] - The "36 District Strategy" aims to create localized profit pools, linking user earnings to local consumption activity [9] - New interactive features like consumption subsidies and random rewards are designed to boost user participation and spending frequency [10]