证券研究报告 中国移动 (600941 CH/941 HK) 港股通 经营稳步推进，AI 直接收入高速增长 华泰研究 季报点评 2025 年 10 月 21 日│中国内地/中国香港 通信运营 中国移动发布2025年前三季度业绩：公司营业收入同比增长0.4%至7946.7 亿元；归母净利润同比增长 4.0%至 1153.5 亿元，延续稳健增长态势。公司 单三季度营业收入同比增长2.5%至2509.0亿元，归母净利润同比增长1.4% 至 311.2 亿元。数智化时代，公司在"AI+"赛道迎来了更广阔的发展机遇， 网、云、端各项业务均有望受益，长期而言，我们看好公司作为全球电信运 营商龙头的经营韧性与竞争力，维持"买入"评级。 个人市场进一步深化存量客户运营，家庭市场保持量价齐升态势 个人市场方面，公司进一步加强细分市场拓展，深化存量经营、价值经营， 不断巩固市场根基，截至 9M25，公司移动客户数达到 10.09 亿户，移动 ARPU 为 48.0 元。家庭市场仍然表现优异，保持着量价齐升的态势，公司 有线宽带用户数达到 3.29 亿户，家庭客户综合 ARPU 同比增长 2.8%至 44.4 元，我们认为这得益于 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company's net profit growth exceeded expectations, with a 5.0% year-on-year increase in net profit for the first half of 2025, driven by stable growth in core business and effective cost management [1][2] - The company is focusing on profitable and cash-generating revenue streams, leading to a robust EBITDA growth of 2.0% year-on-year, with an EBITDA margin of 34.2% [1] - The company anticipates steady revenue growth for the full year, supported by resilient demand in its core business and effective capital expenditure management [2] Summary by Sections Main Business Performance - In the first half of 2025, the company achieved operating revenue of 543.769 billion yuan, a slight decrease of 0.5% year-on-year, with core business revenue at 466.989 billion yuan, up 0.7% [1] - The company has actively abandoned inefficient businesses, resulting in a stable growth in core business revenue [1] Personal Market - The personal market revenue for the first half of 2025 was 244.727 billion yuan, down 4.1% year-on-year, but the mobile user base increased slightly by 560,000 to 1.005 billion [3] - The company expects a gradual recovery in personal market revenue in the second half of the year due to improved competitive conditions [3] Family Market - The family market revenue grew by 7.4% year-on-year to 74.989 billion yuan, with broadband connection revenue increasing by 9.3% [4] - The company reported a net increase of 6.23 million family broadband users, reaching a total of 284 million [4] Government and Enterprise Market - The government and enterprise market revenue rose by 5.6% year-on-year to 118.196 billion yuan, with mobile cloud revenue growing by 11.3% [5] - The company is enhancing its capabilities to meet customer demands and is focusing on quality control to avoid excessive bad debts [5] Emerging Markets - The emerging markets segment reported a revenue of 29.077 billion yuan, a year-on-year increase of 9.3%, with international business revenue growing by 18.4% [6][10] - The company is leveraging its global strategy to enhance its international business capabilities [6] Cost Management and Capital Expenditure - The company effectively managed costs, with a 0.1% year-on-year increase in core business costs, while capital expenditure decreased by 8.8% to 58.4 billion yuan [11] - The company expects full-year capital expenditure to be lower than the initial guidance of 151.2 billion yuan [11] Cash Flow and Shareholder Returns - The company's operating cash flow decreased by 36.2% year-on-year, but is expected to improve in the second half of the year as projects are completed [12] - The company announced an interim dividend of 2.75 HKD per share, a 5.8% increase year-on-year, indicating a commitment to enhancing shareholder returns [13] Earnings Forecast and Valuation - The company forecasts revenue growth rates of 2.0% for 2025 and 2026, with net profit growth rates of 5.0% for the same period [14]