Core Insights - The "14th Five-Year Plan" period has seen significant achievements in the development of broadcasting, television, and online audio-visual sectors in China, establishing the country as a major player in these industries [1] Group 1: Governance and User Experience - The State Administration of Radio and Television (SARFT) initiated a "dual governance" approach in August 2023 to enhance user experience and service levels [2] - Key initiatives include the deployment of millions of micro set-top boxes and integrated TVs, the promotion of a unified remote control for television, and the expansion of governance to various institutions such as hotels and hospitals [2] - The SARFT has addressed user concerns regarding automatic renewal of subscriptions by shifting to a model of voluntary renewal, and has implemented features to disable startup advertisements on smart TVs [2] Group 2: Content Creation and Quality - The broadcasting and online audio-visual sectors have experienced a flourishing of content creation during the "14th Five-Year Plan," with a focus on producing high-quality works that convey mainstream values and resonate emotionally with audiences [3] - Notable productions include commemorative works for the 80th anniversary of the victory in the War of Resistance Against Japan, as well as a variety of documentaries and animated series that reflect cultural heritage and contemporary themes [3] - The SARFT is committed to creating a conducive environment for high-quality content production, aligning with the directives from the 20th National Congress of the Communist Party of China [3][4] Group 3: Ultra-High Definition Development - The development of ultra-high definition (UHD) broadcasting has been prioritized, with new policies supporting its expansion [5] - By 2024, new UHD channels are being launched across various platforms, including 4K channels from multiple provincial broadcasters [5][6] - The total number of UHD set-top boxes has exceeded 280 million, and standards for mobile UHD displays are being established to enhance viewing experiences [6] Group 4: International Engagement and Cultural Exchange - The broadcasting and online audio-visual sectors are playing a crucial role in promoting cultural dialogue and international friendship, with significant growth in the export of audio-visual content [7] - The scale of exported broadcasting services has increased by over 40%, with Chinese content reaching over 200 countries and generating substantial overseas revenue [7] - Collaborative initiatives with various countries and regions are being strengthened, including media cooperation forums and cultural exchange programs [8]

Core Viewpoint - The press conference highlighted the achievements in high-quality development of broadcasting, television, and online audio-visual sectors during the "14th Five-Year Plan" period, emphasizing the integration of culture and technology, and the expansion of ultra-high-definition (UHD) content and services [1][4]. Group 1: User and Content Scale - China has become a major broadcasting and online audio-visual country, with over 1 billion users across various television platforms, and 1.09 billion online audio-visual users [4]. - Since the beginning of the "14th Five-Year Plan," more than 1,500 TV dramas, over 3,500 animated films, and 350,000 hours of documentaries have been produced [4]. - The total revenue of the broadcasting and audio-visual service industry is projected to reach 1.49 trillion yuan in 2024, marking a 61.96% increase compared to the end of the "13th Five-Year Plan" [4]. Group 2: Ultra-High-Definition Development - The government is promoting the comprehensive development of UHD across all broadcasting sectors, integrating content, broadcasting, transmission, terminals, and industry [6]. - Currently, new TV dramas, online dramas, and documentaries are largely produced in UHD, with an increasing proportion of news, sports, and variety shows also adopting UHD standards [6]. Group 3: UHD Channels and Technology - The Central Radio and Television General Station operates two 4K UHD channels, with additional channels launched in various provinces, expanding the national UHD channel matrix [8]. - There are over 280 million UHD set-top boxes in use, and sales of UHD TVs larger than 85 inches have significantly increased [8]. - The establishment of national and industry standards for UHD technology is underway, with plans to release standards for mobile terminal UHD display and video distribution [8]. Group 4: Micro Short Drama Development - The micro short drama sector has rapidly grown, with user numbers reaching 696 million by July this year, and the market expected to exceed 50 billion yuan [10]. - The government is implementing measures to support the healthy development of micro short dramas, including topic guidance and creative support, with 14 provinces already introducing supportive policies [10]. - A management framework for micro short dramas is being established to regulate the industry and address issues such as inappropriate content [10].

Core Insights - The press conference highlighted the achievements in high-quality development of broadcasting, television, and online audio-visual sectors during the "14th Five-Year Plan" period [1] User and Content Scale - China has become a major broadcasting and online audio-visual country, with over 1 billion users across various television platforms and 1.09 billion online audio-visual users [4] - Since the beginning of the "14th Five-Year Plan," over 1,500 TV dramas, more than 3,500 animated series, and over 350,000 hours of documentaries have been produced [4] - The total revenue of the broadcasting and audio-visual service industry is projected to reach 1.49 trillion yuan in 2024, marking a 61.96% increase compared to the end of the "13th Five-Year Plan" [4] Ultra-High Definition (UHD) Development - The government is promoting the comprehensive development of ultra-high definition across all sectors, integrating content, broadcasting, transmission, terminals, and industry [6] - The number of UHD channels is expanding, with 2 existing 4K channels and 6 new provincial UHD channels set to launch [8] - There are over 280 million UHD set-top boxes in use, and sales of UHD TVs larger than 85 inches have significantly increased [8] Micro-Short Drama Growth - The micro-short drama sector has seen rapid growth, with user numbers reaching 696 million by July this year, and the market expected to exceed 50 billion yuan this year [10] - The government is implementing measures to support the healthy development of micro-short dramas, including topic guidance and creative support [10] - A management framework for micro-short dramas is being established to regulate the industry and ensure quality content [10]