Group 1 - The Fund Social Media Index for May 2025 shows new entrants including Huafu Fund, Yongying Fund, Nuoan Fund, and Tianhong Fund, while Xingsheng Global, Southern Fund, and others dropped off the list [1][2] - The top-performing content on Douyin focuses on financial analysis and product marketing, with notable mentions including Wanji Fund's interpretation of the "robot running a half marathon" event and Guotai Fund's analysis of the surge in East Asian currencies [1][2] - Tianhong Fund launched the "Xiaohonghua" official IP brand video, which resonated emotionally with users, achieving over 30,000 likes and topping the video platform's high praise list [2][3] Group 2 - The Wealth Number platform features high-traffic content that combines giveaways to attract viewers, such as Huazhong Fund's "Welfare Live" and Zhongou Fund's "Check-in to Win Prizes" [2][3] - The WeChat public account of Huaxia Fund released a comprehensive investment course based on the "Tree Theory," aimed at enhancing investor experience and engagement [2][3] - The index rankings across various social media platforms reflect the performance of 160 fund and asset management institutions, indicating their influence and brand strength [5][21]