Investment Rating - The report initiates coverage with a "Buy" rating for the company, expecting a relative increase of over 20% compared to the benchmark index within six months [9]. Core Insights - The company has significantly increased its investment in AI, anticipating long-term benefits from overseas expansion [4][6]. - In H1 2025, the company reported a revenue of 1.737 billion yuan, a year-on-year increase of 59.95%, and a net profit of 144 million yuan, up 8.82% year-on-year [4]. - The e-commerce segment has shown remarkable growth, with revenue reaching 544 million yuan, a 102.22% increase year-on-year [5]. - The company is enhancing its programmatic advertising capabilities, which has led to improved gross margins [5][6]. - The company has established long-term partnerships with major global media platforms, positioning itself to benefit from the growing demand for overseas advertising [7][8]. Company Overview - Latest closing price: 32.25 yuan - Total shares: 472 million, circulating shares: 373 million - Total market capitalization: 15.2 billion yuan, circulating market capitalization: 12 billion yuan - 52-week high/low: 38.50/16.23 yuan - Debt-to-asset ratio: 37.9% - Price-to-earnings ratio: 65.82 [3]. Financial Projections - Expected revenues for 2025, 2026, and 2027 are 3.403 billion, 4.120 billion, and 4.795 billion yuan, respectively, with corresponding net profits of 278 million, 344 million, and 419 million yuan [11][14]. - The company anticipates an EPS of 0.59, 0.73, and 0.89 yuan for the years 2025, 2026, and 2027, respectively [9][11].

证券日报网讯易点天下8月20日在互动平台回答投资者提问时表示，公司的程序化广告业务与AppLovin 业务相似，且公司是AppLovin大中华区首家电商一级代理。双方为业务合作关系，AppLovin通过公司 获取更多电商客户，公司则通过代理模式拓展业务、快速增加市场份额。在技术层面，公司借助 AppLovin的品牌和资源提升自身程序化算法能力；在业务层面，AppLovin代理对公司的品牌及程序化 广告业务提升具有双重促进作用。 （文章来源：证券日报） ...