作为普惠金融的积极践行者，阳光人寿始终秉持保险为民理念，持续深化民生保障领域创新实践。2025 年上半年，阳光人寿积极响应国家政策号召与监管要求，紧密围绕人民群众切身需求，全面开展各项普 惠保险项目与服务，为完善多层次社会保障体系、提升民生保障水平、助力乡村全面振兴贡献了重要力 量。 深化普惠教育 筑牢风险防线 阳光人寿扎实开展金融知识普及"五进入"活动，全面提升重点群体金融素养。公司聚焦"一老一少一 新"人群及"老少边穷"地区，围绕"防非""反诈""校园贷"等核心主题，系统推进教育宣传。针对老年人开 展"智慧助老"专项行动，助力跨越数字鸿沟；为新市民群体量身定制金融服务指南，提升金融适应能 力；引导年轻一代强化理性消费观念，培育健康金融文化。同时，精准聚焦特殊群体差异化需求，将金 融教育由"大水漫灌"转为"精准滴灌"，为老年人、外籍人士推出专属温馨提示卡及英文物料，面向青少 年打造"一个孩子带动一个家庭"的消保口袋书，确保提供标准化、专业化服务；发布"消保月刊"，持续 聚焦金融热点，面向老年人、青少年、新市民、外籍人士等发布以案说险及风险提示专题内容。2025年 上半年，阳光人寿员工及营业网点参与普惠金融宣 ...

Group 1: Aging Economy and Financial Opportunities - The aging economy is on the rise, with the population over 60 expected to exceed 400 million by 2035, leading to a market size of approximately 30 trillion yuan [1] - The government emphasizes the importance of pension finance as a key measure to address population aging, creating a new "blue ocean" market [1] Group 2: Long-term Care Insurance (LTCI) Initiatives - Long-term care insurance is recognized as a crucial social security measure to address the challenges of long-term care for disabled individuals [2] - In Tianjin, China Life Insurance has paid nearly 130 million yuan in LTCI funds, benefiting around 8,000 severely disabled individuals [2][3] - The company has established a professional team of nearly 70 members, with over 30% having medical and rehabilitation backgrounds, to ensure high-quality long-term care services [3] Group 3: Specialized Pension Financial Products - Insurance companies are innovating specialized pension financial products to meet the diverse needs of the elderly population [4] - China Life Insurance's "Silver Age Health Action" project has provided coverage for over 1.9 million elderly individuals, with total payouts reaching 2.3 billion yuan [5] - Sunshine Life Insurance has launched 29 long-term life and annuity insurance products to help clients plan their retirement funds flexibly [5] Group 4: Enhanced Services for the Elderly - Insurance companies are focusing on providing warm and convenient services for the elderly, optimizing both online and offline service channels [6] - China Life Insurance has implemented a "green channel" for elderly clients, ensuring priority service and traditional cash service options [6] - The company has served over 115,600 elderly clients in person, demonstrating a commitment to addressing the needs of this demographic [6]