窝囊爬山

Search documents
“窝囊旅游”出圈 Z世代爱上“又怂又爽”新玩法
Zhong Guo Xin Wen Wang· 2025-07-12 08:22
Core Insights - The emergence of "Wogang Tourism" reflects a shift in preferences among Chinese youth, favoring relaxed and less adrenaline-driven experiences over traditional adventure tourism [1][3][4] - A survey indicates that 62% of young people prioritize photo opportunities over thrill-seeking in their travel choices, highlighting the influence of social media on tourism trends [3][4] Group 1: Trends in Tourism - "Wogang Tourism" includes activities like slow bungee jumping, easy mountain climbing via escalators, and gentle drifting in shallow waters, appealing to the desire for relaxation and social media-friendly experiences [1][3] - The introduction of "Wogang" activities has led to a significant increase in visitor numbers, with local tourist spots seeing a five to six-fold rise in attendance since the launch of these experiences [1][4] Group 2: Market Response - The popularity of "Wogang Tourism" is attributed to its alignment with young people's needs for self-care, relaxation, and contrasting experiences, as they seek gentle interactions with nature [4] - Industry experts emphasize the need for differentiation in tourism offerings to address the homogenization of products and cater to diverse demographic preferences [4]