Core Viewpoint - The county-level home appliance market in China is experiencing a sales peak, driven by strong demand for "trade-in" programs, with total sales increasing by 28% from June 1 to June 20, 2025 [1] Group 1: Market Trends - The county market shows a significant increase in sales, with a 33% month-on-month growth in June for home appliances, particularly in cooling products like air conditioners and refrigerators [8] - Since the implementation of the "national subsidy" policy, there has been a 35% year-on-year increase in sales from the "trade-in" program, with sales of appliances priced over 10,000 yuan rising by 73% [10] - The demand for green and smart products is surging, with sales of items like dryers, water purifiers, and dishwashers increasing by over 50% [18] Group 2: Consumer Behavior - Consumers are increasingly opting for mid-to-high-end products, with many choosing appliances priced above 4,000 yuan [5][10] - Young consumers, such as those in rural areas, are embracing smart home devices, indicating a shift towards quality and modernity in household choices [13][16] - The trend of upgrading to smart and healthy appliances is becoming a necessity rather than an option for many households [18] Group 3: Service Innovations - Various regions are innovating "trade-in" service models to enhance accessibility, including community engagement and mobile service stations [24][31] - Community initiatives are helping consumers understand and utilize the "trade-in" policy effectively, with local volunteers providing assistance [26] - A service alliance has been established in Sichuan to address the distribution challenges in rural areas, facilitating cross-store ordering and local delivery [28]