Group 1 - The core viewpoint of the articles highlights the rapid growth and increasing popularity of micro-short dramas in China, supported by government initiatives and collaborations with major media platforms [2][5][6] - The micro-short drama market in China is projected to grow from 9.4 billion yuan in 2020 to 504.4 billion yuan by 2024, with expectations to reach 677.9 billion yuan by 2025 and exceed 1,500 billion yuan by 2030 [2] - Major video platforms are adopting differentiated strategies in the micro-short drama sector, with Douyin and Kuaishou being key players in content production and distribution, while platforms like Bilibili focus on high-quality content and user engagement [5][6] Group 2 - There is a significant distinction between vertical and horizontal micro-short dramas, with vertical dramas typically being shorter (1-3 minutes) and more numerous (80-120 episodes), while horizontal dramas are longer (10 minutes or more) and fewer in number (up to 30 episodes) [6][8] - Bilibili's approach to micro-short dramas emphasizes unique content that resonates with younger audiences, particularly through female-centric narratives and innovative storytelling techniques [16][18] - Bilibili's average daily active users (DAU) reached 109 million in Q2 2025, with a revenue of 14.341 billion yuan in the first half of 2025, indicating a strong user engagement and growth in its business model [19][20] Group 3 - Bilibili's investment in micro-short dramas is relatively limited compared to larger platforms like Tencent and iQIYI, which have higher production budgets and revenue from their content [13][15] - The platform's unique content strategy aims to attract and retain users, particularly through the creation of engaging narratives that reflect contemporary youth sentiments [18][24] - Bilibili is also exploring the potential of animated short dramas, which have shown significant revenue growth, indicating a diversification of content offerings to enhance user engagement [24][26]

横店影视城方面提供的数据显示，今年前7个月，横店影视城已接待超过2300个竖屏微短剧剧组，超过 了2024年全年。大量剧组涌入，再加上微短剧制作要求不断提升，横店微短剧导演、演员、群演都出现 了"供不应求"的局面。（证券时报） ...