Group 1: Core Insights - The 2026 Spring Festival Gala has transformed into a technology showcase, integrating social media and AI applications, reflecting the competitive landscape among major tech companies [1][42] - Major platforms like Douyin, Xiaohongshu, Bilibili, Weibo, and Kuaishou are enhancing user interaction, shifting from passive viewing to multi-dimensional engagement [2][20] Group 2: Company Contributions - Douyin secured exclusive rights for the vertical screen viewing experience, enhancing immersion and accessibility for users, including features for the visually and hearing impaired [3][6] - Xiaohongshu is acting as the exclusive interactive community, allowing users to share real-time experiences and participate in various interactive activities during the gala [7][10] - Bilibili continues to be the exclusive platform for bullet comments, improving user experience with new features like interest rooms for discussions [12][16] - Weibo is leveraging its social media presence to create innovative interactions, including a "digital New Year's Eve" experience and various engaging activities [17][19] - Kuaishou focuses on live interactions and community engagement, promoting a festive atmosphere through various content formats [21][24] Group 3: AI Applications and Innovations - Tencent's Yuanbao app launched a 1 billion yuan cash red envelope campaign, aiming to engage users and promote its ecosystem [25] - Alibaba's Qianwen introduced a 3 billion yuan plan to enhance consumer experiences across multiple platforms, integrating various services [27][31] - Baidu's Wenxin assistant is offering 500 million yuan in red envelopes, encouraging user interaction through task completion [32][35] - ByteDance's Doubao assistant is providing tech gifts and interactive features during the gala, enhancing user engagement with AI [36][39] Group 4: Technological Showcases - Multiple robotics companies are collaborating with the gala to showcase advanced technologies, marking a significant moment for China's intelligent manufacturing [41] - The gala serves as a platform for technology demonstration, highlighting innovations in robotics and AI, and reinforcing confidence in China's technological capabilities [41][42]

据悉，马年春晚期间，抖音将在历年春晚常规直播的基础上，重点打造竖屏看春晚体验。相较于横屏更 适合展现舞台宏大场景的优势，竖屏更适配手机单手持握的使用习惯，能够精准捕捉横屏视角下易被忽 略的舞台细节，清晰放大单个演员的肢体动作与微表情，让观众得以沉浸式欣赏演员的细腻表演，拉近 与春晚舞台的距离。 同时，借助抖音直播间的多机位能力，观众可实现横屏与竖屏视角的无缝切换，既能通过横屏感受春晚 舞台，也能通过竖屏聚焦演员特写，同时还能解锁演员候场、舞台实时互动等独家视角。 新京报贝壳财经讯(记者罗亦丹)2月2日，抖音与中央广播电视总台《2026年春节联欢晚会》联合宣布， 抖音成为2026年总台新媒体《竖屏看春晚》独家合作伙伴，为全国观众解锁竖屏观看春晚体验。 ...