Core Insights - The trend of adults wearing children's clothing is gaining popularity in both China and Japan, reflecting a shift towards more conscious consumerism [1][8] - In the 1990s, Japanese women embraced children's clothing for its better fit and comfort, a sentiment that is now echoed by the new middle class in China [3][4] - The appeal of children's clothing lies in its affordability and similar quality to adult versions, making it a smart choice for consumers seeking value [3][4] Consumer Behavior - Chinese consumers are increasingly opting for children's luxury brands like Dior and Stella McCartney, recognizing that these items offer the same quality as adult versions at a significantly lower price [4][6] - Positive feedback from consumers on platforms like Vipshop highlights the successful fit and comfort of children's clothing for adults, indicating a growing acceptance of this trend [6] - The decision to wear children's clothing is also driven by a desire for self-expression and comfort, challenging traditional notions of maturity in fashion [8]