Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [4]. Core Views - The company reported a revenue of 895 million yuan for the first half of 2025, representing a year-on-year growth of 20.31%, while the net profit attributable to shareholders was 188 million yuan, up 4.16% year-on-year [1]. - The company's gross margin for the first half of 2025 was 58.01%, a decrease of 0.63 percentage points year-on-year, and the net profit margin was 20.95%, down 3.25 percentage points year-on-year [1]. - The company has launched over 40 new or upgraded products, including children's sunscreen and mosquito repellent products, indicating a continuous effort to expand its product categories [2]. - Online sales channels generated 643 million yuan in revenue, a year-on-year increase of 19.97%, while offline channels achieved 251 million yuan, growing 21.18% year-on-year [3]. Summary by Sections Financial Performance - In the second quarter of 2025, the company achieved a revenue of 655 million yuan, a year-on-year increase of 13.46%, but the net profit attributable to shareholders decreased by 0.85% to 143 million yuan [1]. - The company’s sales expense ratio increased to 30.25%, up 1.52 percentage points year-on-year, while the management expense ratio decreased slightly to 1.81% [1]. Product Categories - The baby care segment generated 405 million yuan in revenue, up 38.73% year-on-year, while the mosquito repellent segment brought in 375 million yuan, a growth of 13.43% year-on-year [2]. - The essential oil segment saw a decline in revenue, dropping 14.6% year-on-year to 92.08 million yuan [2]. Channel Performance - The company is actively expanding its offline channels, with significant growth in regions such as Southwest, Central China, Northeast, and Northwest, where revenue growth exceeded 100% [3]. - The company has established partnerships with various offline retailers, including Sam's Club, Walmart, and others, contributing to a substantial increase in accounts receivable, which grew by 477.87% year-on-year [3]. Profitability Forecast - The company is expected to achieve net profits of 332 million yuan, 423 million yuan, and 524 million yuan for the years 2025, 2026, and 2027, respectively, with corresponding EPS of 0.82, 1.05, and 1.30 yuan per share [4].