Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [4]. Core Views - The company reported a revenue of 895 million yuan for the first half of 2025, representing a year-on-year growth of 20.31%, while the net profit attributable to shareholders was 188 million yuan, up 4.16% year-on-year [1]. - The company's gross margin for the first half of 2025 was 58.01%, a decrease of 0.63 percentage points year-on-year, and the net profit margin was 20.95%, down 3.25 percentage points year-on-year [1]. - The company has launched over 40 new or upgraded products, including children's sunscreen and mosquito repellent products, indicating a continuous effort to expand its product categories [2]. - Online sales channels generated 643 million yuan in revenue, a year-on-year increase of 19.97%, while offline channels achieved 251 million yuan, growing 21.18% year-on-year [3]. Summary by Sections Financial Performance - In the second quarter of 2025, the company achieved a revenue of 655 million yuan, a year-on-year increase of 13.46%, but the net profit attributable to shareholders decreased by 0.85% to 143 million yuan [1]. - The company’s sales expense ratio increased to 30.25%, up 1.52 percentage points year-on-year, while the management expense ratio decreased slightly to 1.81% [1]. Product Categories - The baby care segment generated 405 million yuan in revenue, up 38.73% year-on-year, while the mosquito repellent segment brought in 375 million yuan, a growth of 13.43% year-on-year [2]. - The essential oil segment saw a decline in revenue, dropping 14.6% year-on-year to 92.08 million yuan [2]. Channel Performance - The company is actively expanding its offline channels, with significant growth in regions such as Southwest, Central China, Northeast, and Northwest, where revenue growth exceeded 100% [3]. - The company has established partnerships with various offline retailers, including Sam's Club, Walmart, and others, contributing to a substantial increase in accounts receivable, which grew by 477.87% year-on-year [3]. Profitability Forecast - The company is expected to achieve net profits of 332 million yuan, 423 million yuan, and 524 million yuan for the years 2025, 2026, and 2027, respectively, with corresponding EPS of 0.82, 1.05, and 1.30 yuan per share [4].

Investment Rating - The investment rating for the company is "Recommended" [1][10] Core Views - The company achieved a revenue of 895 million yuan in the first half of 2025, representing a year-on-year growth of 20.31%. The net profit attributable to the parent company increased by 4.16% to 188 million yuan [4][7] - The company is focusing on expanding its online and offline channels, with online sales accounting for 71.9% of total revenue, while offline channels are being developed through partnerships with various retailers [7][8] - The company has launched over 40 new products in the first half of 2025, with a significant increase in the average selling price of its baby care products by 6.93% [7][8] Financial Summary - The company expects revenue growth to continue, with projected revenues of 1,033 million yuan in 2023, 1,318 million yuan in 2024, and 1,619 million yuan in 2025, reflecting year-on-year growth rates of 20.7%, 27.6%, and 22.9% respectively [6] - The net profit is projected to reach 335 million yuan in 2025, with a net profit margin of 20.7% [6][9] - The company plans to distribute a cash dividend of 2.00 yuan per 10 shares, totaling 80.92 million yuan, which represents 43.15% of the half-year net profit [4][7]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [5][12]. Core Insights - The company achieved steady revenue and profit growth in 2024, with a revenue of 1.318 billion yuan, a year-on-year increase of 27.61%, and a net profit of 300 million yuan, up 32.8% year-on-year. The first quarter of 2025 saw accelerated growth, with revenue reaching 240 million yuan, a 44% increase year-on-year, and a net profit of 44 million yuan, up 24.6% year-on-year [2][5]. Revenue and Profitability - In 2024, the company's gross margin was 58.17%, an increase of 1.82 percentage points year-on-year, while the net margin was 22.77%, up 0.89 percentage points year-on-year. The sales expense ratio increased to 28.80%, while the management expense ratio decreased to 2.45% [2][5]. Product Performance - The baby care series generated 690 million yuan in revenue, a 32.42% increase year-on-year, while the mosquito repellent series saw revenue of 439 million yuan, up 35.39% year-on-year. The essential oil series achieved 158 million yuan in revenue, a 7.88% increase year-on-year [3]. Channel Strategy - Online sales accounted for a significant portion of revenue, with direct sales, platform distribution, and platform agency sales generating 774 million yuan, 165 million yuan, and 31 million yuan respectively, all showing year-on-year growth. The company is actively building a comprehensive sales network, maintaining a leading market share on platforms like Tmall, JD, and Douyin [4]. Future Earnings Forecast - The company is expected to achieve net profits of 394 million yuan, 507 million yuan, and 635 million yuan for the years 2025, 2026, and 2027 respectively, with corresponding earnings per share (EPS) of 0.97 yuan, 1.25 yuan, and 1.57 yuan [5][7].