Core Insights - The 6th China Cross-Border E-Commerce Fair (Fuzhou Cross-Border Fair) will take place from March 18 to 20, 2026, in Fuzhou, showcasing over 3,000 exhibitors and attracting more than 100,000 professional visitors, marking a new chapter in China's cross-border e-commerce era [1][2] Industry Overview - The fair is recognized as the first cross-border e-commerce professional exhibition in China certified by the International Exhibition Industry Association (UFI), maintaining its status as a leading event in the industry for five consecutive years [2] - The event is co-hosted by the Ministry of Commerce and the Fujian Provincial Chamber of Commerce, leveraging national-level support and global resource integration to create a comprehensive cross-border trade platform [2] Scale and Structure - This year's fair has expanded by 25% compared to the previous edition, featuring over 2,000 exhibition booths that cover the entire supply chain from production to global distribution [4] - Eight core exhibition areas will be established, including smart consumer products, green export products, emerging markets, and a platform and service provider ecosystem, addressing diverse global market needs [4] Technological Integration - The fair will focus on the application of AI technologies, introducing tools such as AI product selection systems and virtual digital sales assistants to enhance the efficiency of cross-border e-commerce [7] - High-level forums will be held to discuss the implementation of AI in various aspects of cross-border trade, including product selection, customer service, and logistics [7] Policy and Support - Fuzhou's geographical and industrial advantages support the fair, with the establishment of cross-border e-commerce cargo routes and expedited customs services [8] - New policies, such as subsidies for overseas warehouse construction and support funds for small and medium-sized enterprises, aim to reduce the costs of international trade for businesses [8] Future Outlook - The fair serves as a platform for integrating digital technology with global trade, featuring a digital platform for year-round online exhibitions and live streaming sales [9] - It aims to facilitate the transformation of Chinese manufacturing into global brands, providing a critical opportunity for businesses to tap into international markets [9]

Group 1 - The core viewpoint of the article highlights that many foreign trade companies are accelerating their transformation and upgrading efforts, with a focus on expanding into the domestic market due to the new international economic and trade situation [1] - The "Foreign Trade Quality Products China Tour" event in Chongqing attracted over 30 foreign trade companies, leading to numerous new orders despite the limited exhibition space [15][19] - Companies like Chongqing Andes Motorcycle Sales Co., Ltd. are actively engaging with domestic buyers, showcasing new motorcycle designs tailored for the local market [11][13] Group 2 - Chongqing Andes Motorcycle Sales Co., Ltd. reported high interest from domestic buyers, with over 20 inquiries daily during the event [13] - The company has previously focused on markets in Latin America and Southeast Asia but is now investing in a brand center and R&D center to cater to domestic demands [11] - The event also featured companies like Chongqing Ruizhu Plant Fiber Products Co., Ltd., which is pivoting to produce eco-friendly bamboo tableware, capitalizing on the growing market for sustainable products [20][23] Group 3 - The bamboo tableware company has seen significant global demand, selling nearly 400 million sets annually, and is adapting its products to meet the complexities of domestic food culture [23][25] - The company is also addressing the need for new bamboo varieties that are more durable to meet domestic market requirements [27] - Local business departments are assisting companies in overcoming challenges related to certification, sales channels, and product design for the domestic market [37][39]