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将生态责任转化为高质量发展动能,五粮液入选“创建可持续品牌”愿景倡议2025年度代表性案例
财富FORTUNE· 2025-12-19 13:05
Core Viewpoint - Wuliangye has showcased its sustainable development practices at international forums, marking its transition from a product exporter to a leader in sustainable business concepts and development models [1][4][10]. Group 1: Sustainable Development Initiatives - Wuliangye's sustainable development practices were recognized at the "Creating Sustainable Business and Brand High-Level Dialogue" and were presented as a representative case for the "Creating Sustainable Brands" initiative [4][10]. - The company has developed a green development system centered around the "four cycles" of soil, heat, electricity, and water, creating an ecological agriculture closed loop that transforms waste into clean energy and purifies water [6][10]. Group 2: International Recognition and Participation - Wuliangye has been acknowledged as a leader in sustainable practices, being the only liquor company to be selected as a best practice case for three consecutive years and receiving the highest "Seven Diamonds" certification from the EFQM Global Award [10]. - The company participated as a strategic partner in the "Sustainable Entrepreneurs Forum 2025," emphasizing its commitment to global sustainability agendas and promoting the idea of "Earth-friendly" as a value baseline [6][10]. Group 3: Cultural Integration and Brand Promotion - The themed dinner event served as a cultural platform for Wuliangye, showcasing its products and promoting interaction between Eastern and Western cultures through creative cocktails and traditional flavors [8][10]. - Wuliangye's participation in the event reinforced its brand image as a leader in sustainable business concepts and development models, enhancing its visibility on the international stage [8][10].
将生态责任转化为高质量发展动能 五粮液入选“创建可持续品牌”愿景倡议2025年度代表性案例
Guo Ji Jin Rong Bao· 2025-12-19 03:30
当地时间12月15日至16日,由联合国环境规划署等机构发起、主办的"创建可持续商业与品牌高级别对话会"以及"可持续企业家论坛2025"等在肯尼亚内罗毕 举行。五粮液在此次系列高级别议程中亮相,以案例发布、理念分享、深度文化体验,向世界系统阐释中国领军企业如何将生态责任转化为高质量发展核心 动能的实践路径,不仅标志着五粮液的可持续发展实践获得了国际社会的认可,更清晰展现出其从"卓越产品输出者"向"可持续商业理念与发展模式引领 者"的跨越。 12月15日,在"创建可持续商业与品牌高级别对话会"上,《五粮液:以"四循环"打造负责任的商业体系》的可持续发展实践得到认可,被作为"创建可持续 品牌"愿景倡议的年度代表性案例向全球发布。这一倡议源于今年9月在联合国日内瓦万国宫发起的一项中国品牌集体行动,旨在塑造可持续发展全球新名 片、构建国际共识。 五粮液集团公司副总经理、环保总监李健以视频方式出席会议,对白酒行业首个以"土、热、电、水"四循环为核心的绿色发展体系——从"酿酒—饲料—有 机肥—种植"的生态农业闭环,到酒糟变清洁能源、废水产"绿电"、净化水回哺自然的系统性创新进行了全面阐释。这套绿色发展体系呼应多个可持续发展 ...