第二代蔚来ES8

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下调售价 蔚来纯电再提速
Bei Jing Shang Bao· 2025-09-21 15:57
Group 1 - NIO is accelerating its investment and layout in the pure electric vehicle sector, launching the ET9 Horizon Special Edition and the new ES8 models [1] - The starting price for the ET9 Horizon Special Edition is 818,000 yuan, while the new ES8 starts at 406,800 yuan, reflecting a price reduction of 10,000 yuan from its pre-sale price [1] - The new ES8's pre-sale price was lowered by 111,200 yuan compared to the second-generation ES8, indicating a strategic shift to remain competitive in the market [1] Group 2 - NIO's chairman, Li Bin, predicts that 2025 will mark a turning point for the pure electric three-row SUV market, as user experience from electric technology is beginning to outweigh the inconvenience of charging [2] - As of September 20, NIO has built a total of 8,246 charging and battery swap stations, leading the industry with 3,500 battery swap stations and 4,746 charging stations [2] - NIO announced a financing of 1.16 billion USD on September 17, just a week after securing 1 billion USD, highlighting its reliance on external financing due to long-term losses exceeding 130 billion yuan since its establishment [2] Group 3 - NIO is striving for profitability in the fourth quarter, with a second-quarter net loss of 4.995 billion yuan, although revenue grew by 9% year-on-year to 19 billion yuan [3] - The revenue guidance for the third quarter is projected to be between 21.81 billion yuan and 22.88 billion yuan, marking a historical high [3] - Industry experts suggest that NIO faces significant price-performance competition and must achieve profitability before the market shifts to stock competition, especially as policy subsidies decline [3]