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销售额超亿元 千场“蓉品出川”直播带火万款好物
Sou Hu Cai Jing· 2025-08-20 09:27
Group 1 - The "Rongpin Chuchuan · Yungou Tianfu" event, organized by Chengdu's Commerce Bureau, has sparked a wave of "cloud" consumption, showcasing local products through live streaming [1] - As of August 18, the event has seen participation from 165 organizations, with 1,375 live streaming sessions attracting over 20.43 million viewers and generating sales exceeding 100 million yuan, with 262,800 orders placed [1] - The event aims to promote Chengdu's local products nationally, highlighting the strong momentum of "Rongcheng good products" [1] Group 2 - In Pujiang County, over 40 live streaming sessions were conducted, resulting in sales of 40 million yuan for local kiwifruit, significantly enhancing agricultural product circulation [2] - The live streaming sessions in Jianyang featured traditional food, with over 3,000 orders sold in just 2 hours, showcasing the appeal of local culinary heritage [2] - In Qingbaijiang District, three elderly amateur hosts conducted 28 live streaming sessions, attracting 3.6 million viewers and demonstrating the accessibility of selling local products [4] Group 3 - The event has seen significant contributions from associations and enterprises, with 21 companies participating in 41 live streaming sessions, generating sales of 3.92 million yuan [5] - Various districts have showcased their unique characteristics through live streaming, with notable sales figures such as nearly 10,000 bottles of a single product in Pidu District and close to 6,000 orders in Pengzhou [7] - The Chengdu Commerce Bureau emphasizes that the event enhances the competitiveness of local products and aims to establish "Rongpin Chuchuan" as a new city brand [7]