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销售额超亿元 千场“蓉品出川”直播带火万款好物
Sou Hu Cai Jing· 2025-08-20 09:27
Group 1 - The "Rongpin Chuchuan · Yungou Tianfu" event, organized by Chengdu's Commerce Bureau, has sparked a wave of "cloud" consumption, showcasing local products through live streaming [1] - As of August 18, the event has seen participation from 165 organizations, with 1,375 live streaming sessions attracting over 20.43 million viewers and generating sales exceeding 100 million yuan, with 262,800 orders placed [1] - The event aims to promote Chengdu's local products nationally, highlighting the strong momentum of "Rongcheng good products" [1] Group 2 - In Pujiang County, over 40 live streaming sessions were conducted, resulting in sales of 40 million yuan for local kiwifruit, significantly enhancing agricultural product circulation [2] - The live streaming sessions in Jianyang featured traditional food, with over 3,000 orders sold in just 2 hours, showcasing the appeal of local culinary heritage [2] - In Qingbaijiang District, three elderly amateur hosts conducted 28 live streaming sessions, attracting 3.6 million viewers and demonstrating the accessibility of selling local products [4] Group 3 - The event has seen significant contributions from associations and enterprises, with 21 companies participating in 41 live streaming sessions, generating sales of 3.92 million yuan [5] - Various districts have showcased their unique characteristics through live streaming, with notable sales figures such as nearly 10,000 bottles of a single product in Pidu District and close to 6,000 orders in Pengzhou [7] - The Chengdu Commerce Bureau emphasizes that the event enhances the competitiveness of local products and aims to establish "Rongpin Chuchuan" as a new city brand [7]
四川成都浦江小柑橘撬动现代农业大经济
Core Insights - The agricultural industry in Pujiang County has achieved significant growth, with a total planting area of 600,000 acres and annual sales revenue exceeding 12 billion yuan [1] - The county's unique ecological environment contributes to the high quality of its citrus products, with online retail sales of premium agricultural products projected to surpass 3.8 billion yuan in 2024 [1][3] - Pujiang County has successfully implemented a brand strategy, developing over 30 brands and achieving a total brand value of 42.657 billion yuan [2] Group 1: Agricultural Products - Pujiang County's citrus, kiwi, and tea are highlighted as key agricultural products, with the county leading in organic farming practices and achieving zero pesticide residue in 273 parameters [2][3] - The average price of "Pujiang Yaba" citrus has increased by over 30%, reaching 4 yuan per jin, due to the adoption of sustainable farming practices [2] Group 2: Logistics and Distribution - A comprehensive cold chain logistics system has been established, with over 240 cold storage enterprises and 7,800 e-commerce entities, facilitating an annual turnover of over 1 million tons [3] - The county's logistics network covers 27 provincial regions, ensuring efficient distribution of agricultural products [3] Group 3: Talent Development - Pujiang County has implemented policies to attract and retain high-level agricultural talent, training over 30,000 rural practical talents and agricultural managers [3] - The county's agricultural development is supported by both local experts and international professionals, enhancing the quality of its agricultural practices [3]
三张“金字招牌”推动蒲江县域经济高质量发展
Zhong Guo Fa Zhan Wang· 2025-04-23 08:42
Group 1: Modern Agriculture - The first key highlight is modern agriculture, with a total planting area of 600,000 acres for tea, citrus, and kiwi in Pujiang, which was approved as a national modern agricultural industrial park in 2019 [2] - Pujiang has implemented the "two substitutions" project, replacing chemical fertilizers with organic fertilizers and chemical pest control with green prevention methods, making it the only county in the country with all three regional public brand values in the top 40 [2] - Annual sales revenue from agricultural products exceeds 12 billion yuan, with significant contributions from cold chain logistics, which has an annual turnover of 1 million tons [2] Group 2: Industrial Development - The second key highlight is industrial development, with Pujiang being the only small and medium-sized enterprise cooperation zone in Western China approved by the Ministry of Industry and Information Technology [3] - The contribution rate of the industrial sector to the county's economy is 37%, which is 7 percentage points higher than the provincial average, particularly driven by the biomanufacturing industry, which has maintained double-digit growth for several years [3] - Global market share for products like brassinosteroids, hesperidin, and tea polyphenols exceeds 70% [3] Group 3: Ecological Development - The third key highlight is ecological development, with Pujiang being the first national ecological civilization construction demonstration county in Sichuan [3] - The county has proposed the concept of a "rural ecological business district" and aims to transform ecological value into economic benefits, with its experience recognized as an excellent case nationwide [3] - The logistics port in Pujiang is part of the national western land-sea new passage, with trade import and export volume growing at double-digit rates for three consecutive years, and exports accounting for 94% of the total [3]
省政府新闻办举行“万千气象看四川·县域经济高质量发展”系列主题新闻发布会蒲江专场 把“生态高颜值”转化为“经济高价值”
Si Chuan Ri Bao· 2025-04-23 00:24
Core Viewpoint - The government of Sichuan province is promoting high-quality county economic development through the concept of "ecological high value," aiming to transform ecological advantages into economic benefits [1][2]. Group 1: Agricultural Development - The first "golden signboard" for Pujiang is modern agriculture, with three main products: tea, citrus, and kiwifruit, covering a contiguous planting area of 600,000 acres. The county has implemented organic fertilizer and green pest control initiatives, leading to significant sales revenue exceeding 12 billion yuan [2]. - "Pujiang kiwifruit" is the first in the country to carry a "carbon label," and "Pujiang papaya" has received an international "green pass" [2]. Group 2: Industrial Development - The second "golden signboard" is industrial development, with Pujiang having the only Sino-German SME cooperation zone in Western China. The industrial contribution to the county's economy is 37%, which is 7 percentage points higher than the provincial average. The biomanufacturing industry has maintained double-digit growth in output value for several consecutive years [2]. Group 3: Ecological Initiatives - The third "golden signboard" is ecology, with Pujiang being the first to propose the "Rural Ecological Business District" concept, creating a new economy focused on green development. This initiative has been recognized as an excellent case among small and medium-sized cities nationwide [2]. Group 4: Rural Ecological Business District - The Rural Ecological Business District serves as a new engine for accelerating the transformation of "ecological high value." It aims to create a multi-functional, inclusive industrial community distinct from traditional CBDs, thereby altering the industrial structure of rural areas [3]. - Over 800 companies in technology and digital sectors have settled in the district, generating total tax revenue exceeding 500 million yuan. The collective income of the local community has increased from 100,000 yuan in 2022 to over 2.8 million yuan in 2024 [3]. - Companies in the district report a positive environment for innovation and productivity, with a blend of rural and modern aesthetics enhancing their operational efficiency [3].