备受瞩目的2026江苏省城市足球联赛("苏超")小微企业商务遴选抽签摇号结束，无锡3家企业中签。记者第一时间采访其中一家企业——咖夫乐(无锡)科技 有限公司。 公司创始人袁峻廷是一名80后，毕业于江南大学食品学院，主要经营一家健康饮品公司。他说，自己是一名体育爱好者，早晚有时间都会坚持运动，前几 年闲暇时期经常参加篮球、足球比赛。2025年苏超比赛期间，他观看了几场无锡对其他城市的比赛，当时就萌生出赞助比赛的念头，但由于苏超太过火爆 遗憾错过。当官方发布2026苏超赞助的消息出来后，他们抱着试一试的心态第一时间提交资料报名。 他介绍，咖夫乐携手江南大学开发未来食品，是一家专注于咖啡、肽、中草药、谷物基及茶基研究的创新型健康食品科技公司，坚守"科技打造健康食 品"核心使命，2022年研发，2025年正式在全国销售，目前的产品有咖啡饮料，3月份即将上市"米咖"。他解释"米咖"的定义，他想把袁隆平先生一粒米的 故事继续衍生，做成标准化产品，让中国咖啡健康全球的梦想在2026年全面推广。他表示，咖夫乐品牌出自无锡，这是对体育的一份支持，希望通过苏超 让无锡的品牌被更多人熟知。对于中签后的打算，袁峻廷坦承，目前心里还没 ...

Core Viewpoint - The rise of rice ice cream signifies a transformation in the industry, driven by health trends and innovative product forms, indicating a dual explosion in the "rice beverage" and "Chinese-style ice cream" markets [5][8][31]. Group 1: Popularity and Market Dynamics - A rice ice cream product has gained immense popularity, with related views on Douyin nearing 1 billion, making it a "phenomenal product" of the summer [6][10]. - The product combines "rice fragrance + milk fragrance" and utilizes "local ingredients + handmade craftsmanship + scenario marketing" to break traditional ice cream boundaries [7][11]. - The success of rice ice cream is attributed to the brand "Yeren Xiansheng," which rapidly expanded and introduced multiple rice ice cream variants, propelling it from a niche to a mainstream product [14][20]. Group 2: Brand Competition and Innovations - Major brands like DQ and "Renyang Yitou Niu" have quickly followed suit, launching their own rice ice cream products, indicating a competitive landscape [21][22][23]. - DQ's "Wuchang Rice Mochi Blizzard" and "Renyang Yitou Niu's" rice milk ice cream are examples of innovative products targeting health-conscious consumers [22][23]. - The market is expected to intensify by 2026, with traditional brands leveraging their distribution channels and cost advantages to compete [29]. Group 3: Consumer Trends and Supply Chain - The rise of rice ice cream aligns with health and new Chinese consumption trends, addressing consumer concerns about high sugar and fat content [31][33]. - The stable supply chain for rice, with a national production of 20,904.1 million tons in 2025, supports the scalability of rice ice cream products [38]. - The versatility of rice allows for various flavor innovations and product forms, enabling brands to reach multiple sales channels [39]. Group 4: Future Outlook and Challenges - The potential for rice ice cream to become a top-tier product by 2026 is significant, driven by health consciousness and the new Chinese-style trend [63][64]. - However, challenges remain, including the need for genuine innovation beyond simple combinations of rice and dairy, and maintaining quality and authenticity in sourcing [40][67]. - The competition in the rice ice cream market will likely become more intense, focusing on how to rediscover local ingredients and narrate traditional flavors in contemporary ways [68].