Core Insights - The "Big Road Lamp" has gained popularity in China as a high-end standing eye-care lamp, particularly among middle-class families, due to increased demand for eye protection during online learning periods [1][6][11] - The market for eye-care lamps has seen significant growth, with sales reaching 7.62 billion yuan in 2023, a year-on-year increase of 85.2%, and the "Big Road Lamp" segment growing by 185.2% [6][8] - The rise of the "Big Road Lamp" is linked to the alarming near-sightedness rates among Chinese youth, prompting parents to seek solutions for eye protection [11][13] Group 1: Product Evolution - The "Big Road Lamp," originally designed for office use in Western countries, has been rebranded in China as a must-have for child-rearing, transitioning from a cold office tool to a family essential [3][5] - Its unique features include a wider light coverage and a softer light that does not directly shine into the eyes, providing a more comfortable environment for reading and studying [5][6] Group 2: Market Performance - The "Big Road Lamp" has become a star product, significantly boosting the sales of various brands, including established companies like Haishi Bao and Xiaomi, which have introduced their own versions [10][18] - The product's success is reshaping consumer trends in the home lighting market, with parents increasingly viewing it as a blend of functionality and aesthetic appeal [16][18] Group 3: Consumer Behavior - The surge in interest for the "Big Road Lamp" is fueled by parental anxiety over children's eye health, with many parents feeling compelled to invest in such products to ensure their children's well-being [14][30] - Social media plays a crucial role in promoting the "Big Road Lamp," with numerous posts and discussions creating a perception of it as an essential item for responsible parenting [18][20] Group 4: Rational Consumption - Despite its popularity, there are concerns regarding the effectiveness of the "Big Road Lamp" in improving children's vision, with some consumers questioning whether it is merely a marketing gimmick [20][21] - There is currently no official national standard specifically for eye-care lamps, leading to a reliance on general lighting standards for consumers when making purchasing decisions [21][22]