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一生要强的中国人,连童鞋都卷成爱马仕
3 6 Ke· 2025-08-22 01:29
说到底,一双鞋稳不稳,穿着舒不舒服,能不能让人自由地探索世界,孩子自己才是最有发言权的人。可惜,刚学步的小娃娃,大多还不会清 楚地表达感受。正是这份表达的缺失,让高价学步鞋的争论难以平息。 在精致育儿风盛行的时代,光比谁上的课更多已全然不够——千里之行,还是得始于足下。 从学龄前开始,初当父母的90后们就紧张起来,盯着蹒跚学步的小魔王,早早琢磨起孩子的走路姿势,研究该买双什么样的童鞋。舒适?环保?耐脏?当 然不够,还得结合足弓发育期科学研判,不求跑得快,最起码也要走得稳、站得直。 (图/unsplash) 于是,电梯里那句"穿泰兰尼斯稳稳鞋,稳稳第一步,高光每一步",像魔咒一样在新手父母的耳边呢喃。 今年以来,泰兰尼斯的巨幅海报加短视频轮番轰炸商场、地铁、社群。宝妈群里,晒出鞋盒的自来水多了起来。点开泰兰尼斯的品牌天猫旗舰店,最火 的"稳稳鞋"系列价格在500-1500元左右,热销区间在600-800元,产品甚至卷向了0—16岁的全年龄段青少年。 尽管价格带已接近成人轻奢线,却挡不住焦虑的家长们。2024年,泰兰尼斯销量突破600万双,全年营业收入超过30亿元,同比增长50%以上,是当之无 愧的童鞋之王。 女 ...
拿什么手段破解“学步鞋”收割套路
Nan Fang Du Shi Bao· 2025-06-22 15:44
Core Viewpoint - The children's shoe market is currently focused on "functional shoes" and "learning shoes," with claims that these specialized shoes can reduce falls and correct walking patterns, leading many parents to willingly spend hundreds of yuan on them [1][2]. Group 1: Market Dynamics - The popularity of "learning shoes" is driven by marketing strategies that exploit parental anxiety about child development, similar to previous trends in products like "gene testing" and "infant drinking water" [1]. - Many brands promote their learning shoes with unique technologies and features, but the actual differences in design are minimal, often focusing on aspects like sole width and ease of wear [2]. Group 2: Regulatory and Scientific Concerns - There is a lack of standardized definitions for the learning phase in children, making it difficult for parents to choose appropriate products [2]. - Experts in pediatric orthopedics have noted that the claims made by manufacturers regarding the benefits of these shoes lack scientific validation, indicating that the marketing is more conceptual than based on proven functionality [2][3]. - Current national standards for children's shoes do not address the additional functions claimed by learning shoes, suggesting a need for regulatory updates to protect consumer rights [2][4]. Group 3: Recommendations for Improvement - It is essential to conduct scientific research to validate the claims made about learning shoes, particularly regarding their impact on children's walking abilities and safety [3][4]. - There should be legal actions against false advertising related to children's shoes, ensuring that any claims made by manufacturers are backed by factual evidence [3]. - Parents are encouraged to educate themselves on child development to avoid falling victim to misleading marketing tactics and to seek information from reputable sources [3].
19岁男孩人均1.76米,家长还嫌太矮
3 6 Ke· 2025-06-09 12:15
Group 1 - The article highlights the significant increase in the average height of Chinese youth over the past 30 years, with male adolescents growing an average of 8 cm to reach 175.7 cm, and female adolescents growing 6.1 cm to reach 163.5 cm, making it the fastest growth rate among 200 countries and regions [1][3] - The improvement in height is attributed to better nutritional conditions resulting from economic development, shifting from merely "eating enough" to "eating well," reflecting changes in parenting philosophies and societal anxieties [1][4] - Over 80% of parents of boys hope their children will reach heights between 175-185 cm, while parents of girls aim for 160-170 cm, indicating a societal emphasis on height as a measure of success [3][22] Group 2 - The historical context of height development in China shows that past nutritional deficiencies were linked to dietary structure, with early nutritional guidelines emphasizing the importance of protein sources like eggs and milk [4][6] - The consumption of eggs in China has dramatically increased, with the country now being the largest consumer globally, consuming over 400 billion eggs annually, which translates to nearly one egg per person per day [6][8] - Milk consumption has also surged, rising from 0.4 kg per person in 1949 to an expected 41.5 kg per person by 2024, reflecting a growing awareness of its nutritional benefits [8][19] Group 3 - Modern parents are increasingly focused on scientific nutrition, often consulting experts and utilizing detailed feeding guidelines to ensure their children receive balanced diets [9][10] - The rise of nutritional supplements, including vitamins and minerals, has become more prevalent, with parents now advised to provide vitamin D from birth through old age [19][21] - There is a growing trend of parents investing in high-end nutritional products, often driven by anxiety over their children's growth and societal pressures regarding height [21][23]