从单场6.2万人涌入、全网视频播放量超370亿的"苏超"爆火，到"赣超""湘超""川超"等"省超"赛事席卷全国，赛事经济成为激活文商 旅体融合的新风口。近日，广东印发《"粤享暖冬乐游广东"消费季活动总体方案》，打出"全运 + 精品赛事"组合拳，将"粤超""省港 杯"等区域赛事与大湾区高水平职业赛事、群众体育活动串联。热潮之下，"省超"赛事复制容易，但如何从"流量热点"转化为"长期动 能"，才是各地面临的新考题。 "省超"赛事全域布局 近日，广东省政府办公厅印发《"粤享暖冬乐游广东"消费季活动总体方案》，打出"全运 + 精品赛事"组合拳，将"粤超"足球赛、"省 港杯"足球赛等区域赛事，与粤港澳大湾区高水平职业赛事、群众体育活动紧密串联。这一创新举措，为地方赛事IP的可持续运营探 路，标志着"省超"赛事迈向全域布局新阶段。 此前，"苏超"凭借单场6.2 万人次观众、短视频平台超370亿次播放量的现象级表现，改写大众对区域体育赛事的认知，激活各地办赛 热情。随后，十余个省份的"超"级赛事相继落地，从东南沿海到西南腹地，以行政区划为单位的赛事IP矩阵迅速成型，赛事经济成为 激活文商旅体融合的新风口。 这股热潮的成功密 ...

Core Viewpoint - The Guangdong Provincial Government has launched the "Enjoy Warm Winter, Happy Travel in Guangdong" consumption season, focusing on promoting sports and cultural tourism through various events [1] Group 1: Major Activities - The initiative includes four major activities, prominently featuring the integration of the National Games with local sports and cultural tourism [1] - Events such as the "Guangdong Super" football match, "Provincial-Hong Kong Cup" football match, and the Guangdong-Hong Kong-Macao Greater Bay Area cycling city challenge are highlighted [1] - High-level professional events like the China Cup sailing race and Guangzhou International Women's Tennis Open will also be organized to enhance the sports landscape [1] Group 2: Community Engagement - The plan emphasizes the importance of grassroots sports by enriching provincial and municipal amateur leagues, club competitions, and community sports events [1]