一起走过的2025，我国的文化体育领域"新"意盎然。 多元赛事新热度注入经济发展新动能。这一年，各类体育赛事成为拉动消费、促进经济增长的重要引擎。全运会赛事带动大湾区文旅消费 热，比赛期间广州、深圳旅游消费同比分别增长15.33%、24.48%。网球"中国赛季"九站巡回赛票房总收入达2.5亿元，累计营收超过10亿元， 带动餐饮、住宿、文旅等消费总额突破160亿元。城市足球联赛、城市篮球联赛火热出圈，"体育赛事进景区、进街区、进商圈""跟着赛事去旅 行"等活动广泛开展。赛事消费的拉动效应日益凸显。 全民健身新热潮增添民生幸福新活力。2025年，我国人均体育场地面积达"3.0"平方米；社区"15分钟健身圈"基本实现覆盖；家门口的体 育公园配备上智能跑道、篮球场、网球场等专业场地，点亮城市的"金角银边"；由旧厂房等改建的体育运动综合体成为健身运动好去处。十五 运会群众赛事在九个月间赛遍全国城乡，1.1万名普通群众登上全运舞台。在"全民健身日"期间，2.2万余场次活动同步开展，1100余万人次直 接参与，掀起全民健身热潮。 央视网消息：今年，随着国内国际多项大型赛事的举办，"跟着赛事去旅行"成为旅游新风尚。体育也正与 ...

Core Insights - The "Su Super" (Jiangsu Province Urban Football League) finals concluded on November 1, with a total of 2.433 million attendees across 85 matches and an average of 28,600 spectators per match, alongside 2.22 billion online views, indicating a significant engagement in sports events [1] - The Jiangsu government is actively promoting the sports event economy as a key driver for economic growth, with a focus on enhancing sports consumption and leveraging the multiplier effects of sports events [1][2] Group 1: Economic Impact - The sports industry in Jiangsu achieved a total scale of 641.55 billion yuan in 2023, ranking third nationally and accounting for over one-sixth of the national total, with projections nearing 700 billion yuan in 2024 [2] - The sports industry’s added value reached 220.65 billion yuan, representing 1.72% of the province's GDP during the same period [2] Group 2: Event Development Strategies - The government aims to enhance the quality and quantity of sports events, focusing on the "Su Super" as a flagship event while also promoting a variety of other sports competitions to meet diverse consumer demands [3] - Initiatives include integrating sports events into tourist attractions and urban areas, creating immersive sports consumption experiences, and implementing promotional measures like sports consumption vouchers [3] Group 3: Industry Integration - The strategy emphasizes the integration of sports events with tourism, manufacturing, and services, aiming to develop new business models and enhance the overall sports economy [4] - Plans include establishing high-quality outdoor sports destinations and promoting various sports events to attract tourism and enhance local economies [4] Group 4: Infrastructure and Talent Development - The government is committed to increasing sports facility availability and enhancing the infrastructure for outdoor sports, including water sports bases and aviation camps [5] - There is a focus on cultivating a skilled workforce for event management and operations, encouraging retired athletes to engage in the sports economy [5] Group 5: Policy and Management Support - A comprehensive approach is being adopted to support the development of the sports event economy, including establishing security standards for large events and creating an evaluation system for event effectiveness [6] - The initiative aims to foster collaboration among various stakeholders to ensure the successful implementation of sports events and related economic activities [6]

Core Viewpoint - The Guangdong Provincial Government has launched the "Enjoy Warm Winter, Happy Travel in Guangdong" consumption season, focusing on promoting sports and cultural tourism through various events [1] Group 1: Major Activities - The initiative includes four major activities, prominently featuring the integration of the National Games with local sports and cultural tourism [1] - Events such as the "Guangdong Super" football match, "Provincial-Hong Kong Cup" football match, and the Guangdong-Hong Kong-Macao Greater Bay Area cycling city challenge are highlighted [1] - High-level professional events like the China Cup sailing race and Guangzhou International Women's Tennis Open will also be organized to enhance the sports landscape [1] Group 2: Community Engagement - The plan emphasizes the importance of grassroots sports by enriching provincial and municipal amateur leagues, club competitions, and community sports events [1]