聚焦供需协同，释放消费活力。一方面，丰富高质量体育赛事供给，围绕"办好赛"，在擦亮城市足球联 赛品牌、常态化举办具有广泛群众基础的赛事、引进培育高端体育赛事、打造精品户外运动赛事、发展 大众特色体育赛事等5个方面下功夫，释放赛事活力，赋能消费升级。特别是提出持续办好"苏超"，打 造足球运动健康发展、文旅体商融合发展、人文经济互促发展的综合性顶流赛事品牌；同时进一步放 大"苏超"效应，支持各级体育协会等主体，按市场化规则组织篮球、排球、乒乓球、羽毛球、网球等比 赛，鼓励各地加强体育赛事品牌创新，培育一批社会影响力大、知名度高的业余精品赛事，积极发展滑 雪、潜水、动力冲浪板、飞盘、桨板、定向等新兴赛事，鼓励发展街头田径、滑板、匹克球、腰旗橄榄 球等潮流运动，让各类运动百花齐放，满足群众多元化参赛观赛需求。 另一方面，激发体育赛事消费潜力，推进体育赛事进景区、进公园、进街区、进商圈，支持在体育场 馆、体育公园、运动营地等打造一批沉浸式体育赛事消费场景，延伸打造集观赛、美食、市集、互动娱 乐于一体的"第二现场"，鼓励各地推出体育消费券、消费满减、积分奖励兑换等优惠措施，持续放大票 根经济效应。 此次，省体育局会同省发 ...

Core Viewpoint - The Guangdong Provincial Government has launched the "Enjoy Warm Winter, Happy Travel in Guangdong" consumption season, focusing on promoting sports and cultural tourism through various events [1] Group 1: Major Activities - The initiative includes four major activities, prominently featuring the integration of the National Games with local sports and cultural tourism [1] - Events such as the "Guangdong Super" football match, "Provincial-Hong Kong Cup" football match, and the Guangdong-Hong Kong-Macao Greater Bay Area cycling city challenge are highlighted [1] - High-level professional events like the China Cup sailing race and Guangzhou International Women's Tennis Open will also be organized to enhance the sports landscape [1] Group 2: Community Engagement - The plan emphasizes the importance of grassroots sports by enriching provincial and municipal amateur leagues, club competitions, and community sports events [1]