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山东创新“票根经济”:凭周杰伦演唱会门票可享景区酒店折扣
Qi Lu Wan Bao· 2025-09-05 08:26
Core Viewpoint - The Shandong provincial government is implementing a comprehensive policy package to stabilize the economy, focusing on expanding cultural and tourism consumption as a key driver for economic growth [1][3] Group 1: Policy Measures - The "Work Plan" includes 20 specific measures across four dimensions: new products, new scenarios, new models, and new capabilities, aimed at leveraging the multiplier effect of cultural and tourism consumption [1][3] - The initiative involves collaboration from 22 departments, emphasizing deep integration and innovative breakthroughs in "cultural tourism+" sectors, particularly in digital tourism, night economy, and ticket-root economy [3] Group 2: New Business Opportunities - Shandong plans to introduce new business formats such as low-altitude flight tourism and boutique performances, enhancing the festive pull and accelerating the cultivation of new growth points in inbound tourism [3] - The focus is on developing three major scenarios: night cultural tourism, digital empowerment, and Qilu cuisine, promoting immersive experiences and digital upgrades, including the construction of digital cultural tourism complexes [3] Group 3: Economic Incentives - The province is innovating the "ticket-root economy" model, offering discounts on attractions and hotels with concert tickets, exemplified by the September Jay Chou concert, and launching dedicated concert trains [3] - Measures include financial incentives, regional cooperation, and the "Bring Customers to Shandong" reward policy to optimize the consumption environment and ensure effective policy implementation [3]