同售奔驰和Smart的门店外观。图片拍摄/刘舒雨 上述门店工作人员告诉智通财经，该店奔驰和Smart的售后服务和销售人员不会做单独的区分，但Smart 的业务量占比很小。据他透露，此前Smart有一个单独的售后门店，近一两年才与奔驰合并。 Smart由奔驰和吉利各持股50%。智通财经获悉，考虑到Smart在部分地区销量不高和为节约建店成本， 奔驰经销商会附带承担Smart的销售和售后工作。 一线门店接连遇冷的背后，是Smart销量连续两年下跌的残酷现实。据第三方平台数据，2024年Smart在 华全年销量为3.34万辆，较2023年同比下滑近20%，2025年则进一步下滑至3.08万辆。其中，2025年精 灵1号销量为2.08万辆，占品牌全年销量的67.7%。 为了提振销量，Smart尝试在2026年初推出了"马年开运版"精灵1号，该版本增加马年专属车顶涂装设 计，官方售价较普通版直接下调了1.5万元。一位湖北地区的销售告诉智通财经，两个车型版本在核心 产品点上并无本质区别。 距离Smart推出限量"马年开运版"精灵1号已经过去了一个多月，但Smart并没有等到它想象中的"热 闹"。 今年1月底，江西一家商场 ...

Core Viewpoint - Smart is struggling in the Chinese market despite leveraging Mercedes-Benz design and Geely technology, leading to a significant reduction in sales targets for 2023 [2][5][20] Group 1: Sales Performance - Smart has faced disappointing sales for its models, particularly the EQ3 and EQ5, prompting a downward revision of its sales target by over 40% mid-year [2][5] - The sales figures for Smart's electric vehicles show a stark contrast, with the smallest model, EQ1, selling 2,071 units in July, while the EQ3 and EQ5 sold only 380 and 263 units respectively [3][5] - The EQ5, launched as a mid-size SUV, has only reached a peak monthly sales of 1,091 units since its release, with most months seeing sales between 200 and 300 units [4] Group 2: Product Strategy - Smart is shifting its strategy by introducing a plug-in hybrid version of the EQ5, which is seen as a necessary corrective measure due to challenges faced by its pure electric strategy [3][9] - The design of the EQ5 targets young urban consumers seeking a fun and stylish vehicle, but it has not resonated with the intended audience, leading to a mismatch in market expectations [10][12] - The upcoming EQ6 is expected to be the model with the highest "Mercedes" influence, indicating a strategic pivot to regain market competitiveness [19][20] Group 3: Market Positioning - Smart's transition from a compact car brand to a player in the mainstream passenger vehicle market has been met with challenges, particularly in adapting to the fast-paced Chinese EV market [3][14] - The brand's positioning as a high-end player in the EV market is complicated by the competitive landscape, where rivals are rapidly iterating their products [20] - Smart's reliance on a complex cross-border collaboration model has hindered its ability to respond quickly to market changes, impacting its overall agility [14][20] Group 4: Brand and Marketing Efforts - Smart is undertaking brand-building initiatives, including the introduction of BRABUS versions of its vehicles to elevate brand perception, although this is seen as a short-term fix rather than a comprehensive solution [15][17] - The addition of the Mercedes star logo on the Smart vehicles sold in China is part of a strategy to enhance brand recognition in the local market [17]