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Core Insights - Sega's latest financial report indicates that revenue from new game releases accounts for only one-third of free-to-play game revenue, yet the company plans to continue leveraging the profits from free games to develop "high-risk new projects" [1][3] Group 1: Financial Performance - In the latest fiscal quarter, revenue from new games reached 87 billion yen (approximately $556 million), significantly lower than the 269 billion yen (approximately $1.72 billion) generated from free games, although this ratio is expected to narrow to 1:2 by year-end [3] - Including revenue from classic games, the total revenue from premium games for the quarter was 268 billion yen ($1.71 billion), nearly matching free game revenue, with expectations of surpassing it by year-end [4] Group 2: Revenue Sources - Sega acknowledges that its licensing revenue is heavily reliant on its iconic character, Sonic, which contributes 60% of this income, while popular titles from Atlus and the Yakuza studio only account for 16% [6] - The company is focused on expanding its profitable IP portfolio, with the best approach being the development of new popular games featuring appealing characters [6] Group 3: Long-term Strategy - Sega emphasizes a long-term perspective, stating that while free games currently yield higher profits, classic games can drive sustained revenue growth over time [3]

Core Viewpoint - The article highlights Sega's strategic move to enhance its brand presence through the opening of its flagship store, "SEGA STORE TOKYO," in Shibuya, Japan, as part of its cross-media strategy to effectively utilize and promote its IPs [1][3]. Group 1 - Sega has opened its first flagship store in Japan, "SEGA STORE TOKYO," located on the 6th floor of Shibuya PARCO, following the establishment of "SEGA STORE SHANGHAI" in May 2025 [1][3]. - The store features a variety of merchandise related to popular game series such as "Sonic," "Yakuza," and "Persona," showcasing Sega's commitment to leveraging its IPs for sales [1][3]. - The store's highlight products include exclusive toys from the "Sonic" series, which are made using unique materials, emphasizing the creativity in product design [5].