Core Viewpoint - The facial cleansing brand "Xifianxiong" is facing complaints from consumers in multiple regions regarding store closures and difficulties in refunding prepaid memberships, raising concerns about its operational management and franchise system [1][3]. Group 1: Company Overview - Xifianxiong is a subsidiary of Guangdong Aimeixiong Beauty Technology Co., Ltd., focusing on facial cleansing services, targeting consumers from the 80s, 90s, and 00s generations, with actor Gu Tianle as its brand ambassador [4]. - The company currently operates over 3,300 stores globally and plans to expand to 10,000 stores in the future [4]. Group 2: Financial and Operational Issues - Recent reports indicate that several stores have closed without proper communication with the headquarters, leading to unresolved refund issues for consumers [1][3]. - The company has stated that all 2,600+ stores are still operational and that it is taking legal action against the offending stores for breaching cooperation agreements [1][3]. Group 3: Business Model and Pricing - Xifianxiong's business model is characterized as a "brand franchise + light beauty services," which has seen success in market positioning and expansion speed [4]. - The pricing for individual services ranges from 50 to 233 yuan, with specific services like blackhead cleaning priced at 51 yuan and full facial cleansing with hydration at 173 yuan [2][4].

Core Viewpoint - The facial cleansing brand "Washing Bear" is facing complaints from consumers regarding store closures and difficulties in refunding prepaid memberships, raising concerns about its franchise management and financial oversight [2][3]. Company Overview - Washing Bear is owned by Guangdong Aimei Bear Beauty Technology Co., Ltd., which was established on September 27, 2021, with a registered capital of 10 million yuan [3][4]. - The company focuses on facial cleansing services and targets young consumers from the 80s, 90s, and 00s, with actor Gu Tianle as its brand ambassador [2]. Business Model - The brand operates on a "franchise chain + light beauty service" model, which has been successful in market positioning and expansion [3]. - The pricing for individual services ranges from 50 to 233 yuan, with a membership card project priced at 2000 yuan [3]. Recent Issues - Multiple stores have reportedly closed without proper communication with the headquarters, leading to unresolved refund issues for consumers [2]. - The company has stated that all 2,600+ stores are still operational and that legal actions are being pursued against the offending stores [2]. Future Plans - Washing Bear has over 3,300 global partner stores and plans to expand to 10,000 stores in the future [2].