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古天乐代言的洗脸熊被曝多地门店“跑路”,创始人致歉
Xin Lang Cai Jing· 2026-01-04 07:36
Core Viewpoint - The facial cleansing brand "Xifianxiong" is facing complaints from consumers in multiple regions regarding store closures and difficulties in refunding prepaid memberships, raising concerns about its operational management and franchise system [1][3]. Group 1: Company Overview - Xifianxiong is a subsidiary of Guangdong Aimeixiong Beauty Technology Co., Ltd., focusing on facial cleansing services, targeting consumers from the 80s, 90s, and 00s generations, with actor Gu Tianle as its brand ambassador [4]. - The company currently operates over 3,300 stores globally and plans to expand to 10,000 stores in the future [4]. Group 2: Financial and Operational Issues - Recent reports indicate that several stores have closed without proper communication with the headquarters, leading to unresolved refund issues for consumers [1][3]. - The company has stated that all 2,600+ stores are still operational and that it is taking legal action against the offending stores for breaching cooperation agreements [1][3]. Group 3: Business Model and Pricing - Xifianxiong's business model is characterized as a "brand franchise + light beauty services," which has seen success in market positioning and expansion speed [4]. - The pricing for individual services ranges from 50 to 233 yuan, with specific services like blackhead cleaning priced at 51 yuan and full facial cleansing with hydration at 173 yuan [2][4].
洗脸熊多地门店“跑路”?创始人致歉
Xin Lang Cai Jing· 2026-01-04 07:36
Core Viewpoint - The facial cleansing brand "Washing Bear" is facing complaints from consumers regarding store closures and difficulties in refunding prepaid memberships, raising concerns about its franchise management and financial oversight [2][3]. Company Overview - Washing Bear is owned by Guangdong Aimei Bear Beauty Technology Co., Ltd., which was established on September 27, 2021, with a registered capital of 10 million yuan [3][4]. - The company focuses on facial cleansing services and targets young consumers from the 80s, 90s, and 00s, with actor Gu Tianle as its brand ambassador [2]. Business Model - The brand operates on a "franchise chain + light beauty service" model, which has been successful in market positioning and expansion [3]. - The pricing for individual services ranges from 50 to 233 yuan, with a membership card project priced at 2000 yuan [3]. Recent Issues - Multiple stores have reportedly closed without proper communication with the headquarters, leading to unresolved refund issues for consumers [2]. - The company has stated that all 2,600+ stores are still operational and that legal actions are being pursued against the offending stores [2]. Future Plans - Washing Bear has over 3,300 global partner stores and plans to expand to 10,000 stores in the future [2].
知名连锁店,多家门店被曝跑路!
Zhong Guo Jing Ji Wang· 2026-01-03 08:44
Core Viewpoint - The well-known chain brand "Xifainxiong" (洗脸熊) has been reported to have multiple stores shutting down, leading to consumer complaints about uncontactable stores and unusable membership cards [1][2] Group 1: Company Response - The founder of Xifainxiong, Tang Huabo, expressed deep regret over the company's inadequate supervision and committed to protecting consumer rights [1] - On January 2, Xifainxiong issued a formal statement indicating that some stores had closed without proper communication with headquarters, violating cooperation agreements, and legal accountability procedures have been initiated [1] - The company will continue to monitor and publicly disclose the progress of the cases, ensuring that affected stores process refunds and handle subsequent matters [1] Group 2: Consumer Complaints - Consumers from Guangdong, Zhejiang, Hubei, and Shanghai reported difficulties in obtaining refunds after stores closed, with membership cards not being usable at other locations [1][2] - Some consumers noted that stores were promoting services on social media the day before closing, raising suspicions about premeditated shutdowns [1] Group 3: Regulatory Oversight - The Haizhu District Business Department in Guangzhou has received multiple complaints and noted that Xifainxiong primarily operates on a franchise model, lacking unified management over prepaid services [2] - The Guangzhou Market Supervision Bureau is aware of the situation and will strengthen oversight of the company's headquarters, taking legal action if any violations are found [2] Group 4: Industry Context - Xifainxiong is part of a growing market segment focused on facial cleaning services, competing with brands like "Xifainiao" (洗脸猫) and "Jiexiaobai" (洁小白) [2] - The business model of Xifainxiong is characterized as "brand franchise + light beauty services," achieving success in market positioning and expansion, but recent issues have highlighted flaws in financial control and brand responsibility within its franchise system [2]