免费体验变为"刷卡"数千 吴迪从没想过，每个月有3000多元退休金的婆婆，竟舍得一口气花5000元购买蜂胶保健品。发现异常的 她，冷静地坐下来和老人交流，才听闻还有邻居花费约20万元购买了一堆保健品，"都不敢往家里拿， 只能放在推销人员的门店里。" 去年年初，吴迪的婆婆就时不时和老年朋友们，被介绍邀请去小区底商一个门店，免费体验红外理疗 仪。早中晚不同时段，店内坐满了老年人。老人坐着暖烘烘的理疗仪，眼前是反复播放的功效"科普"视 频，耳边则是店内人员的嘘寒问暖。为了吸引老人体验学习，店内"贴心"地为老人发放了小卡片，每去 一次就盖一个戳。到了一定"打卡"次数，老人就可免费领鸡蛋、鞋垫等物品。老人觉得不用花钱，小东 西还用得上，于是成了店内体验常客。吴迪说，老人晚年孤独又渴望身体健康，商家就是抓住老年人这 一心理弱点，一步步设下圈套。约半年后，婆婆就背着家人，在店内购买了5000元的蜂胶保健品。 春节临近，针对老年人的营销套路、投资骗局又开始抬头。记者调查发现，一些常见的套路骗局呈现出 手法更隐蔽、事后维权难度更大等新特点。提醒老年朋友及家属提高警惕，避免坠入为老人精心编织的 套路陷阱。如果已经"掉坑"，则要及 ...

Core Viewpoint - The increasing elderly population in China, projected to exceed 310 million by the end of 2024, has led to a growing market for elder care products, but it has also attracted fraudulent activities targeting this demographic through misleading advertising and consumption traps [1] Group 1: Elderly Population and Market Dynamics - By the end of 2024, the elderly population aged 60 and above in China is expected to surpass 310 million, accounting for 22% of the total population [1] - The expansion of the elderly consumer market has resulted in a rise in fraudulent products and services aimed at this demographic, exploiting their limited information access and urgent health needs [1] Group 2: Examples of Fraudulent Practices - A case in Guangdong highlighted an elderly woman purchasing a "health silver comb" for 888 yuan, influenced by exaggerated claims of its health benefits during a live-stream promotion [1] - In Jiangsu, an elderly couple was misled into acquiring a water purifier under the pretense of a free giveaway, only to face unexpected installation fees totaling over 3000 yuan [2] - A cancer patient in Guangdong spent nearly 10,000 yuan on a "red infrared therapy device" based on false claims of its efficacy, which ultimately hindered his access to proper medical treatment [4] Group 3: Marketing Tactics Targeting the Elderly - The marketing strategies employed by fraudsters are designed to exploit the psychological vulnerabilities of the elderly, such as their desire for health and companionship [5] - Tactics include offering free gifts and engaging in friendly conversations to build trust before promoting questionable health products, often backed by misleading claims of scientific authority [5] - The urgency created by limited-time offers and the presence of "testimonials" from supposed beneficiaries further manipulate elderly consumers into making impulsive purchases [5]