今年十一假期，江苏的霍女士回家探望父母时，发现家里多了一台净水器。 霍女士询问后得知，前段 时间小区举办健康宣讲免费送塑料盆活动，内容主要是宣传某品牌净水器。"讲师"声称安装净水器后， 出水可以直饮，且没有任何杂质，对健康有益，还有穿着白大褂的"专家"现场讲解净水器的功能和益 处。最后，"讲师"声称现场65周岁以上老年人可以免费领取一台，仅收取安装费用。 霍女士的父母兴 高采烈地把净水器领回家，没多久就有人上门拆箱、安装、测试。谁知对方提出要收取安装费和滤芯费 用共计3000余元。霍女士的父母当场付了款。 净水器的功效真的如宣传那般吗？霍女士不放心，便在 网上购买了TDS水质检测笔，结果发现，检测笔上的数据显示达300多，和普通自来水的数值并没有显 著差异。 霍女士随后拨打12315消费者热线进行投诉，并通过物业公司联系到商家，多番沟通后，商家 才同意退货退款。 "这种专门针对老年人的虚假宣传太多了，子女如果不在身边，很难及时制止。"霍 女士无奈说道。 （来源：法治日报） 转自：法治日报 编者按 民政部、全国老龄办2025年7月发布的《2024年度国家老龄事业发展公报》显示，截至2024年年末，全 国60周岁 ...

Core Viewpoint - The rise of false medical advertisements, particularly on short video platforms, poses significant risks to consumers, comparable to telecom fraud [1][2]. Group 1: Impact of False Medical Advertisements - False medical advertisements create a "ripple effect," negatively impacting the healthcare industry and undermining public trust in medical professionals [2]. - Common fraudulent products include magnetic therapy mattresses, ganoderma lucidum spore powder, and various health supplements, which are often promoted by fake "doctors" using pseudoscientific claims [2]. Group 2: Consumer Behavior and Experiences - Consumers, like the case of a man whose mother spent tens of thousands on sheep milk powder, often fall victim to these scams due to emotional attachment and misinformation [1]. - The aggressive marketing tactics employed by sellers, including live streaming with changing links, make it difficult for consumers to verify the legitimacy of the products [1]. Group 3: Prevention Measures - Regulatory bodies have issued guidelines to clean up misleading medical content on social media, emphasizing the need for collaboration among platforms, the public, and regulatory authorities [3]. - Platforms are encouraged to implement strict penalties for violators, including permanent bans and credit sanctions, to deter the spread of false medical information [3].

Core Viewpoint - The rise of false medical advertisements, particularly on short video platforms, poses significant risks to consumers, comparable to telecommunication fraud [1][2]. Group 1: Impact of False Medical Advertisements - False medical advertisements create a "ripple effect," negatively impacting the healthcare industry and undermining public trust in medical professionals [2]. - Common fraudulent products include magnetic therapy mattresses, ganoderma lucidum spore powder, and various health supplements, which are often promoted by fake "doctors" using pseudoscientific claims [2]. Group 2: Consumer Behavior and Risks - Consumers, like the case of a man whose mother spent tens of thousands on sheep milk powder, often fall victim to these scams due to emotional attachment and misinformation [1]. - The fraudulent marketing strategies involve creating urgency through live broadcasts, where links are frequently changed to evade detection [1]. Group 3: Prevention Measures - Regulatory bodies have issued guidelines to clean up misleading medical content on social media, emphasizing the need for collaboration among platforms, the public, and regulatory authorities [3]. - Platforms are encouraged to implement strict penalties, including permanent bans and credit sanctions against violators [3]. Group 4: Warning Signs of Fraud - Consumers are advised to avoid engaging with suspicious advertisements that promise miraculous cures for serious conditions, as these often lead to exorbitant costs for ineffective treatments [4].