免费体验变为"刷卡"数千 吴迪从没想过，每个月有3000多元退休金的婆婆，竟舍得一口气花5000元购买蜂胶保健品。发现异常的 她，冷静地坐下来和老人交流，才听闻还有邻居花费约20万元购买了一堆保健品，"都不敢往家里拿， 只能放在推销人员的门店里。" 去年年初，吴迪的婆婆就时不时和老年朋友们，被介绍邀请去小区底商一个门店，免费体验红外理疗 仪。早中晚不同时段，店内坐满了老年人。老人坐着暖烘烘的理疗仪，眼前是反复播放的功效"科普"视 频，耳边则是店内人员的嘘寒问暖。为了吸引老人体验学习，店内"贴心"地为老人发放了小卡片，每去 一次就盖一个戳。到了一定"打卡"次数，老人就可免费领鸡蛋、鞋垫等物品。老人觉得不用花钱，小东 西还用得上，于是成了店内体验常客。吴迪说，老人晚年孤独又渴望身体健康，商家就是抓住老年人这 一心理弱点，一步步设下圈套。约半年后，婆婆就背着家人，在店内购买了5000元的蜂胶保健品。 春节临近，针对老年人的营销套路、投资骗局又开始抬头。记者调查发现，一些常见的套路骗局呈现出 手法更隐蔽、事后维权难度更大等新特点。提醒老年朋友及家属提高警惕，避免坠入为老人精心编织的 套路陷阱。如果已经"掉坑"，则要及 ...

Core Viewpoint - The article highlights the increasing trend of consumer fraud targeting the elderly, characterized by professional and systematic tactics employed by illegal businesses to manipulate and deceive older consumers [1][2]. Group 1: Fraudulent Practices - Illegal businesses are using high-priced health devices and "bee glue" health products to mislead elderly consumers through false advertising [1]. - The fraudulent tactics include creating a facade of legitimate operations by renting formal storefronts and attracting potential customers through community promotions and "health seminars" [1][2]. - The two identified cases exhibit a complete industrial chain of "front-end experience attraction - mid-end brainwashing marketing - back-end high-priced sales" [1]. Group 2: Regulatory Measures - The West Lake District Market Supervision Bureau is actively exploring and improving regulatory measures to protect elderly consumers, including conducting thorough inspections and special actions like "Protecting the Elderly and Cleaning the Source" [2][3]. - The bureau is simplifying evidence recognition processes for complaints related to elderly consumer fraud to ensure timely and efficient law enforcement responses [3]. - There is a call for family members to pay more attention to their elderly relatives' consumption patterns to help them avoid falling into "emotional marketing" traps [3].