Core Insights - The article highlights the resurgence of traditional rural markets, particularly during the National Day and Mid-Autumn Festival, showcasing their appeal to younger generations and the integration of modern elements into these markets [3][4][6]. Group 1: Market Dynamics - The "Old Home Market" in Kangtai Village has become a vibrant hub, attracting numerous visitors and blending traditional rural charm with modern trends [6][9]. - The popularity of traditional food and local products is evident, with vendors experiencing a significant increase in customer traffic during the holiday period [8][9]. - The integration of cultural experiences, such as non-material cultural heritage activities, has enhanced the attractiveness of these markets to younger audiences [4][5][10]. Group 2: Cultural Significance - The article emphasizes the cultural revival associated with these markets, where traditional practices like "sun-drying" and handmade crafts are celebrated and promoted [4][5][10]. - The markets serve as platforms for local artisans to showcase their skills, thereby preserving and promoting regional cultural heritage [10][11]. - Events and activities at these markets foster community engagement and emotional connections among visitors, enhancing the overall experience [5][6][10]. Group 3: Economic Impact - The establishment of the "Old Home Market" has reportedly created job opportunities for over 100 villagers, contributing to local economic development [9]. - The markets not only boost local sales but also encourage tourism, as visitors are drawn to the unique offerings and experiences available [6][15]. - The integration of food culture and local specialties has positioned these markets as key attractions, driving both foot traffic and revenue [12][15][16].