Core Viewpoint - The Hongqi brand has undergone a comprehensive upgrade, showcasing its three sub-brands—Hongqi, Hongqi Tiangong, and Hongqi Jinkuihua—at the Guangzhou International Auto Show, reflecting its commitment to innovation and market segmentation [1][3][12] Group 1: Brand Structure and Strategy - Hongqi has established a clear brand structure with three sub-brands targeting different consumer segments: Hongqi for mainstream luxury, Hongqi Tiangong for younger consumers, and Hongqi Jinkuihua for the ultra-luxury market [3][12] - The Hongqi sub-brand focuses on a diverse range of powertrains including fuel, hybrid, and electric vehicles, aiming to cover a broad user base [3] - Hongqi Tiangong aims to attract trend-conscious users with innovative designs and a youthful approach, while Hongqi Jinkuihua emphasizes luxury and cultural values for distinguished clientele [3][12] Group 2: Product Launches and Innovations - The new HS6PHEV model was launched on November 15, featuring six key value propositions that cater to user needs for comfort, intelligence, and safety, and has set a Guinness World Record for the longest range of a plug-in hybrid SUV [5] - The HS6PHEV can travel 2327.343 kilometers on a full tank and battery, showcasing the advanced capabilities of the Hongqi hybrid technology [5] - Hongqi Tiangong has initiated a "潮改计划" (Trend Modification Plan) to engage young consumers, offering a fund for creative vehicle customization, which has garnered significant participation [8][10] Group 3: Safety and Testing - Safety is a core principle for Hongqi, which has partnered with the China Automotive Technology and Research Center to conduct extreme environment testing, aiming to be the first brand to complete all-weather extreme testing [7] - The HS6PHEV has successfully passed tests in various extreme conditions, demonstrating its commitment to safety and quality [7] Group 4: Future Directions - Hongqi plans to enhance its product lineup across sedans, SUVs, and MPVs while integrating advanced technologies such as steer-by-wire and L3-level driving assistance [10] - The brand aims to maintain a user-centric approach, balancing classic elements with innovative breakthroughs to meet evolving consumer demands [12]