红旗天工05

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从“国车”到“国民车”,红旗200万用户的信赖密码
Zhong Guo Qi Che Bao Wang· 2025-07-18 07:46
Core Insights - The establishment of a user base of 2 million marks a significant milestone for Hongqi, positioning it as a disruptor in the Chinese luxury automotive market [3][5][14] - Hongqi's brand value reached 1410.65 billion yuan in the first half of 2025, with sales surpassing 225,000 units, leading the industry in brand value [3][5] - The user demographic is increasingly younger, with an average age drop of 8.3 years over the past five years, and 42% of users are now under 35 years old [7][14] Sales and Market Position - In the first half of 2025, Hongqi's cumulative sales reached 225,000 units, reinforcing its position as the leader in the Chinese passenger car brand value rankings [5][3] - The brand has successfully broken the long-standing dominance of international brands in the luxury car market [5] Technological Advancements - Hongqi has developed a comprehensive R&D system covering new energy power systems and intelligent networking technology, with over 90% localization in core R&D facilities [5][9] - The brand leads in patent applications among domestic luxury brands in the new energy sector, showcasing its commitment to innovation [7] Quality Assurance - Hongqi emphasizes quality through rigorous testing in its advanced laboratories, ensuring vehicles meet high durability and reliability standards [9][11][13] - The testing facilities simulate extreme conditions to validate vehicle performance, ensuring reliability across various environments [11][13] Brand Strategy and Youth Engagement - The launch of the Hongqi Tiangong family represents the brand's strategy to resonate with younger consumers, featuring modern designs and diverse energy options [16][18] - The brand's marketing approach includes engaging events and promotions aimed at younger audiences, such as significant discounts and financial incentives [18] Future Outlook - With 2 million users as a new starting point, Hongqi aims to accelerate its growth in the new energy and intelligent vehicle sectors while maintaining its commitment to quality [18]
智电魅力闪耀长春马拉松,一汽红旗5月销量突破3.41万辆
Zhong Guo Qi Che Bao Wang· 2025-06-03 08:00
Sales Performance - In May 2025, Hongqi brand's monthly sales exceeded 34,100 units, marking a year-on-year increase of 10.8%, continuing a steady growth trend and solidifying its position as a leading domestic luxury brand [1] - Sales of Hongqi's new energy products grew by 14.4% year-on-year, serving as the main driver for the brand's overall sales growth, showcasing the effectiveness of its smart electric product expansion [1] - Sales of Hongqi's fuel vehicles increased by 9.3% year-on-year, reinforcing its high-end market position [1] Event Participation - Hongqi served as the official partner for the 2025 Changchun Marathon, which attracted approximately 35,000 runners from 34 countries and regions [3] - The Hongqi Tian Gong "Twin Stars," Tian Gong 06 and Tian Gong 05, acted as the lead and escort vehicles for the marathon, featuring zero emissions and silent operation [3][4] Technological Advancements - The Changchun Marathon marked the first domestic use of parking-to-parking navigation assistance, showcasing Hongqi's advanced driving technology [4] - The Hongqi H5 PHEV has met all 24 new national battery safety standards two years ahead of schedule, demonstrating the company's commitment to safety and reliability in its electric vehicles [7][10] Product Launches - The 2025 Hongqi H9 was officially launched on May 20, featuring comprehensive upgrades in driving performance, luxury appeal, and comfort [11] - The new model includes an 8AT transmission for smooth power delivery, enhanced fuel efficiency, and superior NVH performance, along with luxury features such as 20-inch wheels and a premium lighting package [11][13] Customer Engagement - Hongqi launched a "Summer Renewal Upgrade Plan," offering up to 40,000 yuan in subsidies for trade-in customers, along with various benefits covering vehicle selection, purchase, and usage [13] - The brand aims to balance ultra-luxury quality with mass-market accessibility, positioning itself as a standard-setter for Eastern luxury [13]
新能源造车是一场马拉松 一汽红旗开启长期主义耐力赛
Jing Ji Guan Cha Bao· 2025-05-27 04:30
Group 1 - The core viewpoint of the articles emphasizes the long-term commitment of the Hongqi brand to the automotive industry, likening car manufacturing to a marathon that requires endurance rather than speed [2][3] - Hongqi has experienced significant growth, with sales increasing from 4,000 units in 2017 to over 400,000 units in 2024, representing a more than 100-fold increase [3] - The brand has been a partner of the Changchun Marathon for five consecutive years, showcasing its dedication to a long-term strategy in vehicle manufacturing [3] Group 2 - In recent years, Hongqi has made substantial investments in the new energy sector, developing comprehensive capabilities across technology, ecology, and user experience [5] - The company has established two major technology platforms, Tian Gong pure electric and Jiu Zhang intelligent, integrating advanced technologies into multiple vehicle models [5] - Hongqi aims to create vehicles that are rich in heritage, more intelligent, healthier, and safer, focusing on user experience and product quality [5]
连续5年携手长春马拉松,红旗要跑赢新能源时代耐力赛
Qi Lu Wan Bao· 2025-05-25 08:35
Group 1 - The 2025 FAW Hongqi Changchun Marathon was officially launched on May 25, attracting approximately 35,000 runners from 34 countries and regions, marking it as a new "World Athletics Label Race" [1][3] - FAW Hongqi has been the official partner for the marathon for five consecutive years, showcasing its commitment to the event and enhancing the experience for participants with its vehicles [1][8] - The event featured the Hongqi Tian Gong 06 and Tian Gong 05 models, which served as the lead and escort vehicles, respectively, emphasizing their zero-emission and silent operation capabilities [4][5] Group 2 - The marathon utilized advanced technology with the Hongqi Tian Gong 06 implementing a vehicle-to-vehicle navigation assistance system, a first in China for marathon events, ensuring precise route guidance even in challenging conditions [3][4] - The Tian Gong series vehicles are equipped with the Sinan 500 standard intelligent driving system, enhancing the driving experience and meeting the expectations of modern urban families and professionals [4][10] - The collaboration between Hongqi and the marathon reflects a shared spirit of perseverance and quality, aligning the brand's philosophy with the marathon's ethos of endurance and commitment [10] Group 3 - The event also featured support for Chinese table tennis player Sun Yingsha, highlighting the synergy between national pride and sportsmanship, further promoting the Hongqi brand [7][9] - Hongqi's ongoing partnership with the marathon is seen as a commitment to the development of Changchun as a world-class automotive manufacturing hub, reinforcing its reputation in the industry [8][10] - The "Green Bud Plan in Action" initiative launched by Hongqi in collaboration with the Communist Youth League aims to extend the brand's commitment to ecological sustainability and community engagement [10]
天工开路 智领长马 2025一汽红旗长春马拉松即将激情开跑
Qi Lu Wan Bao· 2025-05-23 21:28
Group 1: Event Overview - The 2025 FAW Hongqi Changchun Marathon will feature three events: full marathon, half marathon, and health run, attracting approximately 35,000 runners from 34 countries and regions [1][3] - This year's marathon has expanded its total scale to 35,000 participants, a nearly 20% increase compared to the previous year, with over 150,000 registrations, setting a new record [3] Group 2: Technological Innovation - The marathon will be the first in the country to utilize "car-to-car" navigation assistance for the entire marathon route, enhancing the experience for participants [4][6] - The Hongqi Tian Gong 06 will serve as a "running companion," providing accurate navigation in various parking scenarios without the need for prior route memorization [4] Group 3: Brand and Product Promotion - The Hongqi Tian Gong 06 and Tian Gong 05 will act as the lead and support vehicles during the marathon, showcasing the brand's commitment to innovation and safety [7] - The vehicles are designed to meet the highest safety standards and provide an exceptional driving experience, appealing to young families and urban elites [8]
红旗提交智能化作业
汽车商业评论· 2025-04-01 04:43
撰文 / 张霖郁 设计 / 师 超 2023年初,中国一汽全面宣布红旗新能源战略,推出了HME纯电平台以及HIS电子电气架构,之后的4月8日,又推出了HMP混动平台。这意味着红旗整 个新能源战略的基建已构建完成。 HME和HIS后来有了可爱的名字,一个叫天工纯电平台,一个叫九章智能。 2023年之前,大家的共识是红旗品牌在燃油车领域已完成了品牌向上的任务,但对于新能源智能化领域,红旗的能力如何,还处于未知状态。 实际上,红旗两年前宣布的天工纯电平台HME和九章智能HIS,汇聚了中国一汽在八大技术领域群和115项关键技术领域的重大成果,拥有近1万项专 利、软件著作权等知识产权。 两年时间, 2025年2月,在这一平台架构下推出的红旗天工05,自带光环,含着金钥匙出生。 "15.98万元的起售价,确实是一步到位了!"当红旗天工05公布价格,在场很多人大为感叹。 天工05的意义并不只是"一款价格更亲民的红旗",甚至也不仅仅是"一款性价比很高的纯电动红旗轿车"。 作为天工系列,它代表了红旗新能源车型全新的智驾以及座舱实力,并在守住安全红线的基础上拉低了购买门槛。 2025年3月的最后一天,红旗又重磅推出了天工06,预 ...
【新能源周报】新能源汽车行业信息周报(2025年2月24日-3月2日)
乘联分会· 2025-03-04 10:10
Industry Information - Huawei's first R&D center in Guangzhou has been inaugurated, focusing on smart vehicles, cloud computing, and IoT, with a capacity for about 5,000 employees [8] - Over 20 Chinese state-owned enterprises have integrated DeepSeek, indicating a push for AI applications across various sectors including energy and finance [8] - The National Energy Administration is advancing the construction of charging infrastructure along highways and promoting high-power charging technology standards [9] - Shenzhen's automotive production ranked first in the country last year, with a significant increase in electric vehicle production and charging stations surpassing gas stations [11] - CATL has established a new energy technology company in Wuhu with a registered capital of 5 million RMB [12] - The total production of lithium batteries in China is projected to reach 1,170 GWh in 2024, a 24% increase year-on-year [14] Policy Information - The Ministry of Industry and Information Technology and other departments have initiated a pilot program for the full electrification of public vehicles in ten cities [19] - The government is supporting the low-carbon transition of the energy system and increasing financial support for charging infrastructure [20] - The National Energy Administration is steadily promoting the pilot application of fuel cell vehicles [20] Company Information - Xiaomi's SU7 Ultra has been officially launched with a price range of 529,900 to 814,900 RMB, featuring dual V8 and one V6 motors with a combined power of 1,138 kW [40] - Ideal Auto plans to standardize laser radar across its entire new vehicle lineup [23] - NIO has entered the humanoid robot sector, joining other companies like Xiaomi and Xpeng in this emerging market [24] - Xpeng's self-developed Turing chip will debut in a new model in May, designed for L4 autonomous driving [28] - BYD has signed an agreement with Nuevo León, Mexico, to promote electric vehicle development [30]
红旗天工05,把豪华高阶智驾打到16万
汽车商业评论· 2025-03-02 14:44
撰 文 / 钱亚光 设 计 / 琚 佳 2月下旬,中国车市有两款新车上市将对今后的市场格局产生影响。 一款是2月27日上市的小米SU7 Ultra,将1500马力顶级性能车的售价拉到了52.99万元。 另一款是早一天上市的红旗天工05,15.98万-18.58万元,高阶智驾版只需要16.98万元起,红旗把高 阶智驾豪华品牌的价格打到了16.98万元,让更多喜欢的人买得起。 高阶智驾无疑是2025年汽车业最卷的新赛道,仅2月就有多家车企发布智驾战略。长安汽车宣布"未 来3年的新车将全系标配智驾接口,将高阶智驾下沉至更多性价比车型";小鹏汽车宣布已实现高等 级智能驾驶的软硬件全系标配;比亚迪发布了全民智驾战略,宣布其全系车型将搭载高阶智能驾驶 辅助系统"天神之眼"。 同时,DeepSeek的火爆和特斯拉部分FSD功能的引入,让人们对智能汽车的体验有了进一步的期 盼,也让汽车行业的底层逻辑发生着革命性的改变。高阶智驾已经不再是奢侈品,而是有了走进寻 常百姓家的趋势。 红旗天工05的上市,第一次把豪华品牌高阶智驾打到了16万元区间,让高阶智驾和豪华品牌同时普 惠到更广阔的群体。 豪华品牌的加入,意味着2025年围绕" ...