11月21日，在2025广州车展上，中国一汽红旗品牌完成了全面焕新后的首次重磅亮相，"红旗""红旗天工""红旗金葵花"三大子品牌 协同登场，从品牌架构、视觉呈现到产品矩阵实现全方位革新，向市场传递出深耕细分领域、满足用户多元需求的明确信号。 作为拥有深厚历史底蕴的"国车"品牌，红旗此次焕新并非简单的品牌扩容，而是基于行业趋势与用户需求变化的系统性战略调整，其在车 展上的一系列表现，不仅展现了品牌转型的决心，更为中国高端汽车市场的发展提供了新的观察视角。 架构焕新：三级布局覆盖全细分市场 红旗品牌此次全面焕新的核心突破，在于构建了"红旗""红旗天工""红旗金葵花"三大子品牌协同发展的全新架构。这一调整顺应了汽车行 业新能源化、年轻化、个性化的发展趋势，针对用户日益多元的出行需求，打破了此前单一品牌覆盖全市场的运营模式，实现了对不同层级消 费需求的精准对接。 "红旗"子品牌作为核心支柱，承担着传承品牌底蕴、覆盖主流市场的使命，产品线涵盖燃油、混动与纯电多元动力，以"亲民化、广覆 盖"为特点，满足主流用户多样化出行需求。作为品牌200万用户里程碑关键节点的核心产品，红旗HS6 PHEV聚焦新能源家庭用户，以"更好 ...

中经记者 尹丽梅 张硕 北京报道 为满足多元化的市场需求，一汽红旗迎来全面焕新升级，形成三大子品牌架构。近日，一汽红旗在2025 广州国际车展上释放了这一消息。 红旗HS6 PHEV的推出是为了更精准地满足用户在事业与家庭之间自如切换的全场景需求。在智能座舱 方面，灵犀座舱的超级语音展现出智能精准的语言理解与协同能力，被形容为"比伴侣更周到"。在能效 方面，HS6 PHEV在吉尼斯官方见证下，以满油满电状态行驶2327.343公里，成功创造"驾驶插电混动 SUV，满油、满电、零补能，行驶最远距离"吉尼斯世界纪录，成为"续航最长的SUV"。 《中国经营报》记者了解到，其中，"红旗"品牌传承母品牌基因，是面向主流人群的自主豪华品牌，将 涵盖燃油、混动与纯电多元动力，是一汽红旗最有代表性、用户覆盖最广的子品牌。 "红旗天工"肩负品牌向新使命，以创新设计与年轻化理念，为潮流新锐用户带来更具活力的驾乘体验。 "红旗金葵花"瞄准的则是超豪华市场。其定位为"东方知己，天下名士"，提供彰显身份格局、传递东方 价值的座驾。 业内人士认为，在品牌架构调整后，一汽红旗三大子品牌定位清晰、分工明确，展现了其对市场精细化 运营的深入思 ...

Core Insights - The Hongqi brand showcased its upgraded product lineup at the Guangzhou International Auto Show, featuring three sub-brands: Hongqi, Hongqi Tiangong, and Hongqi Jinkuihua, highlighting the brand's innovative development achievements [1][2][3] Group 1: Brand Strategy - Hongqi has undergone a comprehensive upgrade to meet diverse consumer needs, establishing a three-sub-brand structure: Hongqi for mainstream luxury, Hongqi Tiangong for youthful and trendy users, and Hongqi Jinkuihua for the ultra-luxury market [2][16] - Each sub-brand has a clear positioning and division of labor, reflecting Hongqi's deep understanding of market segmentation and differentiated consumer demands [2][16] Group 2: Product Launch and Features - The Hongqi HS6 PHEV was launched with a pre-sale starting on November 15, featuring six key value propositions that redefine the concept of a "better five-seater" [4] - The HS6 PHEV has set a Guinness World Record for the longest distance driven by a plug-in hybrid SUV on a full tank and battery, covering 2327.343 kilometers [4] - The vehicle is designed to cater to users' needs for both work and family, excelling in comfort and intelligent technology, with positive media reviews highlighting its superior performance [4] Group 3: Marketing and Consumer Engagement - Hongqi is actively engaging consumers through nationwide experience events in 45 cities, allowing potential customers to experience the HS6 PHEV firsthand [7] - The pre-sale price range for the HS6 PHEV is set between 178,800 to 228,800 yuan, with various promotional offers to encourage purchases [7][10] Group 4: Youth Engagement and Innovation - The Hongqi Tiangong sub-brand focuses on young consumers, launching the "潮改计划" (Trend Modification Plan) to encourage creative customization of vehicles, attracting significant participation from young users [11][14] - The brand has introduced a new logo and aims to enhance its product lineup with advanced technologies, including L3-level driving assistance [14] Group 5: Ultra-Luxury Market Positioning - Hongqi Jinkuihua has unveiled two custom models at the auto show, emphasizing its commitment to ultra-luxury and cultural heritage through the "国宾之道" (State Guest Path) concept [15][16] - The brand aims to provide a unique experience that reflects Chinese values and identity, appealing to high-status individuals [15][16]

Core Insights - Hongqi brand showcased its new product lineup at the Chengdu International Auto Show, including the launch of three new models equipped with 900V high-voltage platform technology [1][3] - The new models, Hongqi Tian Gong 05 and 06, offer significant improvements in electric range and charging speed, with the Tian Gong 05 achieving a range of 850 km and the Tian Gong 06 reaching 780 km [3] - Hongqi introduced a commemorative series of vehicles to celebrate reaching 2 million users by 2025, featuring models like HS3 PHEV, H5, HS5, and HS7 PHEV [7] Product Features - The newly launched models include Tian Gong 05 850 Smart Edition, Tian Gong 06 780 Smart Edition, and Tian Gong 06 730 Four-Wheel Drive Smart Edition, all utilizing the 900V high-voltage platform technology [3] - The 900V technology allows for a fast charging time from 10% to 80% in just 12 minutes, and a 10-minute charge can provide a range of 500 km [3] - The new models have an energy consumption of 12.4 kWh per 100 km, a maximum electric drive speed of 22,500 RPM, and a 0-100 km/h acceleration time of as fast as 3.4 seconds [3] Intelligent Features - The Hongqi Tian Gong models are equipped with Hongqi's intelligent driving system and Lingxi cockpit, supporting full-scene intelligent parking assistance and human-machine co-driving [5] - The voice assistant can communicate in local dialects, and the parking photo function allows for one-click vehicle location via a mobile app [5] - During the auto show, Hongqi also launched a military-themed modification of its first luxury off-road vehicle, collaborating with China FAW's off-road assault vehicle [5] Market Positioning - By 2025, Hongqi aims to become the first Chinese luxury car brand to surpass 2 million users, as part of its growth strategy [7] - The brand's commemorative models are part of a strategy to enhance value without increasing prices, appealing to a broader customer base [7] - Hongqi has received 310,000 responses for its naming initiative and has engaged 571 cross-industry partners for collaboration [5]

Core Insights - Hongqi launched three new models, Tian Gong 05, Tian Gong 06, and a commemorative edition, at the Chengdu Auto Show, with prices ranging from 222,800 to 262,800 yuan [1][10] - The new models are equipped with Hongqi's 900V high-voltage platform technology, offering advantages such as long range, fast charging, low energy consumption, and quick acceleration [3] Group 1: Vehicle Specifications - Tian Gong 05 features a pure electric range of 850 kilometers, while Tian Gong 06 has a range of 780 kilometers [5] - Fast charging from 10% to 80% takes only 12 minutes, with 500 kilometers of range added in just 10 minutes; energy consumption is as low as 12.4 kWh per 100 kilometers, and the maximum acceleration from 0 to 100 km/h is 3.4 seconds [5] Group 2: Intelligent Features - The vehicles are equipped with Hongqi's intelligent driving system and support full-scene intelligent parking assistance, human-machine co-driving, and a voice assistant capable of dialect communication [6] - Safety features include rigorous testing and high-strength steel construction for the vehicle body [6] Group 3: Marketing and Brand Strategy - Hongqi is targeting younger consumers with themed vehicles and pop-up stores, showcasing a panda-themed design at the Chengdu Auto Show [8] - The brand is celebrating its 2 million user milestone with a special edition series and aims to enhance its value proposition by offering additional features without increasing prices [10] - The "Hongqi Off-Road" military-themed modification reflects the brand's heritage and has received 310,000 name suggestions from global participants [10]

Core Insights - The establishment of a user base of 2 million marks a significant milestone for Hongqi, positioning it as a disruptor in the Chinese luxury automotive market [3][5][14] - Hongqi's brand value reached 1410.65 billion yuan in the first half of 2025, with sales surpassing 225,000 units, leading the industry in brand value [3][5] - The user demographic is increasingly younger, with an average age drop of 8.3 years over the past five years, and 42% of users are now under 35 years old [7][14] Sales and Market Position - In the first half of 2025, Hongqi's cumulative sales reached 225,000 units, reinforcing its position as the leader in the Chinese passenger car brand value rankings [5][3] - The brand has successfully broken the long-standing dominance of international brands in the luxury car market [5] Technological Advancements - Hongqi has developed a comprehensive R&D system covering new energy power systems and intelligent networking technology, with over 90% localization in core R&D facilities [5][9] - The brand leads in patent applications among domestic luxury brands in the new energy sector, showcasing its commitment to innovation [7] Quality Assurance - Hongqi emphasizes quality through rigorous testing in its advanced laboratories, ensuring vehicles meet high durability and reliability standards [9][11][13] - The testing facilities simulate extreme conditions to validate vehicle performance, ensuring reliability across various environments [11][13] Brand Strategy and Youth Engagement - The launch of the Hongqi Tiangong family represents the brand's strategy to resonate with younger consumers, featuring modern designs and diverse energy options [16][18] - The brand's marketing approach includes engaging events and promotions aimed at younger audiences, such as significant discounts and financial incentives [18] Future Outlook - With 2 million users as a new starting point, Hongqi aims to accelerate its growth in the new energy and intelligent vehicle sectors while maintaining its commitment to quality [18]

Sales Performance - In May 2025, Hongqi brand's monthly sales exceeded 34,100 units, marking a year-on-year increase of 10.8%, continuing a steady growth trend and solidifying its position as a leading domestic luxury brand [1] - Sales of Hongqi's new energy products grew by 14.4% year-on-year, serving as the main driver for the brand's overall sales growth, showcasing the effectiveness of its smart electric product expansion [1] - Sales of Hongqi's fuel vehicles increased by 9.3% year-on-year, reinforcing its high-end market position [1] Event Participation - Hongqi served as the official partner for the 2025 Changchun Marathon, which attracted approximately 35,000 runners from 34 countries and regions [3] - The Hongqi Tian Gong "Twin Stars," Tian Gong 06 and Tian Gong 05, acted as the lead and escort vehicles for the marathon, featuring zero emissions and silent operation [3][4] Technological Advancements - The Changchun Marathon marked the first domestic use of parking-to-parking navigation assistance, showcasing Hongqi's advanced driving technology [4] - The Hongqi H5 PHEV has met all 24 new national battery safety standards two years ahead of schedule, demonstrating the company's commitment to safety and reliability in its electric vehicles [7][10] Product Launches - The 2025 Hongqi H9 was officially launched on May 20, featuring comprehensive upgrades in driving performance, luxury appeal, and comfort [11] - The new model includes an 8AT transmission for smooth power delivery, enhanced fuel efficiency, and superior NVH performance, along with luxury features such as 20-inch wheels and a premium lighting package [11][13] Customer Engagement - Hongqi launched a "Summer Renewal Upgrade Plan," offering up to 40,000 yuan in subsidies for trade-in customers, along with various benefits covering vehicle selection, purchase, and usage [13] - The brand aims to balance ultra-luxury quality with mass-market accessibility, positioning itself as a standard-setter for Eastern luxury [13]

Group 1 - The core viewpoint of the articles emphasizes the long-term commitment of the Hongqi brand to the automotive industry, likening car manufacturing to a marathon that requires endurance rather than speed [2][3] - Hongqi has experienced significant growth, with sales increasing from 4,000 units in 2017 to over 400,000 units in 2024, representing a more than 100-fold increase [3] - The brand has been a partner of the Changchun Marathon for five consecutive years, showcasing its dedication to a long-term strategy in vehicle manufacturing [3] Group 2 - In recent years, Hongqi has made substantial investments in the new energy sector, developing comprehensive capabilities across technology, ecology, and user experience [5] - The company has established two major technology platforms, Tian Gong pure electric and Jiu Zhang intelligent, integrating advanced technologies into multiple vehicle models [5] - Hongqi aims to create vehicles that are rich in heritage, more intelligent, healthier, and safer, focusing on user experience and product quality [5]

Group 1 - The 2025 FAW Hongqi Changchun Marathon was officially launched on May 25, attracting approximately 35,000 runners from 34 countries and regions, marking it as a new "World Athletics Label Race" [1][3] - FAW Hongqi has been the official partner for the marathon for five consecutive years, showcasing its commitment to the event and enhancing the experience for participants with its vehicles [1][8] - The event featured the Hongqi Tian Gong 06 and Tian Gong 05 models, which served as the lead and escort vehicles, respectively, emphasizing their zero-emission and silent operation capabilities [4][5] Group 2 - The marathon utilized advanced technology with the Hongqi Tian Gong 06 implementing a vehicle-to-vehicle navigation assistance system, a first in China for marathon events, ensuring precise route guidance even in challenging conditions [3][4] - The Tian Gong series vehicles are equipped with the Sinan 500 standard intelligent driving system, enhancing the driving experience and meeting the expectations of modern urban families and professionals [4][10] - The collaboration between Hongqi and the marathon reflects a shared spirit of perseverance and quality, aligning the brand's philosophy with the marathon's ethos of endurance and commitment [10] Group 3 - The event also featured support for Chinese table tennis player Sun Yingsha, highlighting the synergy between national pride and sportsmanship, further promoting the Hongqi brand [7][9] - Hongqi's ongoing partnership with the marathon is seen as a commitment to the development of Changchun as a world-class automotive manufacturing hub, reinforcing its reputation in the industry [8][10] - The "Green Bud Plan in Action" initiative launched by Hongqi in collaboration with the Communist Youth League aims to extend the brand's commitment to ecological sustainability and community engagement [10]

Group 1: Event Overview - The 2025 FAW Hongqi Changchun Marathon will feature three events: full marathon, half marathon, and health run, attracting approximately 35,000 runners from 34 countries and regions [1][3] - This year's marathon has expanded its total scale to 35,000 participants, a nearly 20% increase compared to the previous year, with over 150,000 registrations, setting a new record [3] Group 2: Technological Innovation - The marathon will be the first in the country to utilize "car-to-car" navigation assistance for the entire marathon route, enhancing the experience for participants [4][6] - The Hongqi Tian Gong 06 will serve as a "running companion," providing accurate navigation in various parking scenarios without the need for prior route memorization [4] Group 3: Brand and Product Promotion - The Hongqi Tian Gong 06 and Tian Gong 05 will act as the lead and support vehicles during the marathon, showcasing the brand's commitment to innovation and safety [7] - The vehicles are designed to meet the highest safety standards and provide an exceptional driving experience, appealing to young families and urban elites [8]