Core Insights - Companies are increasingly engaging in physical rewards for shareholders, alongside cash dividends, to enhance investor relations and brand loyalty [1][2][3] Group 1: Company Initiatives - Over 30 listed companies have initiated programs to reward shareholders with core products, discount coupons, and travel rights as of October 23 [1] - Companies like Beiliang Technology, Tianyu Biotechnology, Wufangzhai, and Sichuan Changhong are actively participating in these physical reward activities [1] - Tianyu Biotechnology launched a reward program from September 29 to October 17, offering products such as red yeast rice wine and soft capsules to shareholders [1] - Beiliang Technology is giving away core products like scalp massagers and neck massagers through a lottery system from September 23 to October 11 [1] Group 2: Marketing Strategy - Wufangzhai is providing zongzi gift boxes to shareholders and soliciting feedback on company development and products, enhancing product awareness and consumer service [2] - The strategy of rewarding shareholders with products is seen as an effective marketing tactic, leveraging shareholders as natural brand promoters [2] - This approach fosters a sense of belonging and loyalty among shareholders, potentially attracting new customers through word-of-mouth [2] Group 3: Market Trends - Companies are also offering discounts and exclusive rights as part of their shareholder rewards, with Sichuan Changhong providing significant discounts on home appliances [2] - Bona Film Group is distributing electronic movie tickets based on the number of shares held, incentivizing shareholder engagement [2] - The second "Listed Company Shareholder Festival" was launched in September, featuring physical rewards and interactive events to improve investor relations [3] - This innovative approach to shareholder engagement is seen as a shift from traditional cash dividends to experiential rewards, injecting new vitality into the capital market [3]

Core Insights - The article highlights the increasing trend of A-share listed companies in China engaging in physical rewards for shareholders, enhancing investor relations and creating a unique investment-consumption ecosystem [1][4]. Group 1: Company Activities - Over 30 listed companies have participated in shareholder reward activities since 2025, offering products, discount coupons, and tourism rights to investors [1][4]. - Companies like Tianyu Bio, Huasheng Co., and Beiqing Song have announced various forms of physical rewards, aiming to deepen shareholder experience with core products and strengthen their value recognition [2][3]. - The second "Listed Company Shareholder Festival" organized by Tonghuashun attracted nearly 100 companies, providing a wide range of gifts including electronics, food, and cosmetics to shareholders [3]. Group 2: Policy and Market Trends - The trend of physical rewards aligns with the China Securities Regulatory Commission's policy to enhance investor protection and improve returns for shareholders [4]. - The increasing participation of companies in physical reward activities indicates a shift from individual cases to a systematic approach in investor relations management [4]. - The practice of physical rewards is expected to become a significant indicator of corporate governance and market competitiveness in the future [4].

Core Viewpoint - The company is initiating a shareholder return activity in collaboration with Zhejiang Hexin Tonghuashun Network Information Co., Ltd. to express gratitude to shareholders for their long-term support [1] Group 1: Shareholder Return Activity - The activity is named "Listed Company Shareholder Festival" and will take place from September 29, 2025, to October 17, 2025, at 17:00 [1] - Prizes for the event include products such as Lingjiangxian Red Yeast Rice Wine, Red Yeast Dan Shen Sanqi Soft Capsules, Jiacheng Red Yeast Tea, and Manjianghong Red Yeast Rice Wine [1]