Core Viewpoint - The capital market is undergoing a quiet transformation from cash dividends to tangible rewards for shareholders, with over 30 A-share companies participating in physical rewards, marking a 45% increase compared to the previous year [1]. Group 1: Physical Rewards "Trio" - Brand value is being tangibly integrated, with companies like Wufangzhai using QR codes on products to enhance brand engagement, resulting in a 230% average increase in social media exposure for participating companies [5]. - Companies are transforming shareholders into "product experience officers," with Tianyu Bio collecting over 2,000 feedbacks to optimize products, leading to a 40% increase in pre-sale volumes for improved designs [6]. - Strategic designs like Sichuan Changhong's "discount coupons" create a consumption-points-rights loop, increasing customer lifetime value by 65% and tripling repurchase rates compared to conventional channels [7]. Group 2: Innovation Behind "Offensive and Defensive Strategies" - Industry-specific strategies are being employed, such as Wufangzhai combining its products with cultural elements and Stone Technology providing cleaning solutions with their products [8]. - Leading companies are reducing reward costs through supply chain collaboration, with companies like Beiliang reducing marginal costs by 42% for exclusive products [9]. - Compliance risks are highlighted, with examples of companies facing scrutiny for non-compliant rewards, emphasizing the need for adherence to investor relations management guidelines [9]. Group 3: Future Competition - Digital empowerment is enhancing experiences, as seen with Bona Film's NFT movie tickets allowing shareholders to redeem physical tickets and merchandise [11]. - The C2M revolution is emerging, with companies like Dong'e Ejiao customizing products based on shareholder health data, achieving a 38% customer conversion rate [16]. - ESG values are being integrated into shareholder rewards, with companies like CATL embedding carbon credits into gifts, representing a shift in shareholder value perception [19]. Group 4: Critical Reflections - The physical reward trend faces challenges, including value disputes over inflated product prices and fairness concerns for minority shareholders [21]. - A suggested three-dimensional evaluation system includes ensuring the physical value does not exceed 5% of annual net profit, providing dual channels for participation, and maintaining transparency in reporting [21]. - The shift from financial rewards to future-oriented value creation is redefining the rules of engagement in the capital market, emphasizing the importance of product, operational, and innovative capabilities [21].

Core Insights - The article highlights the increasing trend of A-share listed companies in China engaging in physical rewards for shareholders, enhancing investor relations and creating a unique investment-consumption ecosystem [1][4]. Group 1: Company Activities - Over 30 listed companies have participated in shareholder reward activities since 2025, offering products, discount coupons, and tourism rights to investors [1][4]. - Companies like Tianyu Bio, Huasheng Co., and Beiqing Song have announced various forms of physical rewards, aiming to deepen shareholder experience with core products and strengthen their value recognition [2][3]. - The second "Listed Company Shareholder Festival" organized by Tonghuashun attracted nearly 100 companies, providing a wide range of gifts including electronics, food, and cosmetics to shareholders [3]. Group 2: Policy and Market Trends - The trend of physical rewards aligns with the China Securities Regulatory Commission's policy to enhance investor protection and improve returns for shareholders [4]. - The increasing participation of companies in physical reward activities indicates a shift from individual cases to a systematic approach in investor relations management [4]. - The practice of physical rewards is expected to become a significant indicator of corporate governance and market competitiveness in the future [4].

Core Viewpoint - The company Jiahe Foods is engaging in shareholder rewards by distributing coffee products, reflecting its ongoing development in the coffee business amidst declining sales in its primary product line, powdered fats [1][2]. Group 1: Company Overview - Jiahe Foods is a leading player in the powdered fat industry in China, focusing on the research, production, and sales of powdered oils, coffee, plant-based products, and others [2]. - Major clients include well-known food companies such as Unification, Xiangpiaopiao, and Wahaha, as well as new tea beverage brands like Mixue Ice City and Hushang Ayi [2]. Group 2: Financial Performance - In 2024, Jiahe Foods reported revenue of 2.311 billion yuan, a year-on-year decline of 18.68%, with a net profit of 84 million yuan, down 67.43% [2]. - The powdered fat segment generated 1.159 billion yuan in revenue, a significant drop of 39.82%, while coffee products achieved revenue of 278 million yuan, growing by 6.58% with a gross margin of 16.26% [2]. Group 3: Market Position and Strategy - Despite partnerships with leading brands in the coffee sector, Jiahe Foods' brand presence in the consumer market remains relatively weak, with the coffee business having a 12% share in the consumer market and 88% in the business market [2]. - As of June 24, the stock price of Jiahe Foods was 13.71 yuan per share, with a total market capitalization of 6.2 billion yuan, reflecting a modest increase of 2.45% year-to-date [3].