随着中国资本市场深化投资者保护与股东关系管理，A股上市公司实物回馈股东活动持续升温。 据统计，2025年以来截至目前，已有超30家上市公司通过赠送核心产品、折扣券、文旅权益等形式与投 资者互动，构建"投资—消费"双向循环生态，成为资本市场一道独特风景线。 业内人士指出，上市公司通过实物回馈机制创新股东关系管理，不仅能让投资者以第一视角亲身体验产 品核心性能与品质，从而深化对公司技术实力和品牌价值的认知，更能在产品试用、服务权益发放等互 动过程中，将股东群体精准转化为高黏性"潜在客户"。 实物回馈形式多样 近日，天域生物（603717）、华升股份（600156）、寿仙谷（603896）、天创时尚（603608）、倍轻松 等多家上市公司密集发布公告，宣布将开展2025年度股东回馈活动，通过实物产品、服务权益等多样化 形式，旨在让股东深度体验核心产品，同时强化投资者对企业的价值认同。 此次上市公司股东节活动有三大活动形式：投资者可以通过股东认证或添加自选股、关注上市公司企业 号等互动，赢得上市公司准备的奖品；投资者可以向参与对话征集的上市公司留言提问，均可参与互动 礼品抽奖；投资者可以向接受实地参观的上市公司报名参 ...

Core Viewpoint - The company Jiahe Foods is engaging in shareholder rewards by distributing coffee products, reflecting its ongoing development in the coffee business amidst declining sales in its primary product line, powdered fats [1][2]. Group 1: Company Overview - Jiahe Foods is a leading player in the powdered fat industry in China, focusing on the research, production, and sales of powdered oils, coffee, plant-based products, and others [2]. - Major clients include well-known food companies such as Unification, Xiangpiaopiao, and Wahaha, as well as new tea beverage brands like Mixue Ice City and Hushang Ayi [2]. Group 2: Financial Performance - In 2024, Jiahe Foods reported revenue of 2.311 billion yuan, a year-on-year decline of 18.68%, with a net profit of 84 million yuan, down 67.43% [2]. - The powdered fat segment generated 1.159 billion yuan in revenue, a significant drop of 39.82%, while coffee products achieved revenue of 278 million yuan, growing by 6.58% with a gross margin of 16.26% [2]. Group 3: Market Position and Strategy - Despite partnerships with leading brands in the coffee sector, Jiahe Foods' brand presence in the consumer market remains relatively weak, with the coffee business having a 12% share in the consumer market and 88% in the business market [2]. - As of June 24, the stock price of Jiahe Foods was 13.71 yuan per share, with a total market capitalization of 6.2 billion yuan, reflecting a modest increase of 2.45% year-to-date [3].