Core Insights - The article discusses the innovative use of live streaming in promoting local culture and products, particularly in Beijing, through real-time interactions and immersive experiences [1][3][5] Group 1: Live Streaming Innovations - Live streaming has evolved beyond traditional settings, allowing for real-time interactions and immersive experiences that connect consumers with local products and culture [1][5] - Companies like Dongfang Zhenxuan have successfully implemented outdoor live streaming, achieving significant sales figures, such as over 320 million yuan in GMV within minutes [3][5] - Douyin has expanded this model by organizing themed live streams across multiple cities, enhancing regional economic activity and consumer engagement [4][5] Group 2: Consumer Engagement Strategies - The Beijing government has launched initiatives to support digital consumption, including live streaming e-commerce, to stimulate local economic growth [1][10] - Various restaurants and businesses in Beijing are leveraging live streaming to attract tourists by showcasing signature dishes and special offers, effectively locking in summer visitors [6][8] - Events like the "Summer Food Festival" on Douyin have been organized to connect online and offline consumer experiences, driving sales for local businesses [8][10] Group 3: Cultural Promotion and Sales Performance - Live streaming events have highlighted Beijing's culinary heritage, featuring local delicacies and integrating products from across China, thus creating a "cloud" shopping experience for consumers [11][13] - The Red Bridge Market has utilized celebrity endorsements in live streaming to promote its pearl products, achieving sales exceeding 200 million yuan in specific events [11][13] - Dongfang Zhenxuan's live streaming sessions have showcased regional specialties, generating over 18 million yuan in GMV through immersive storytelling and local culture [3][11]