以下文章来源于源Sight ，作者源Sight 源Sight . 源Sight，关注互联网前沿生态和新兴商业。 LVMH想用欧莱雅救纪梵希。 文 ｜ 周艺 来源｜ 源Sight（ID：gh_95838c8306c1） 封面来源 ｜ 纪梵希官网 LVMH的2025年平稳度过，皮具部门下半年的趋势有所改善，但"二线奢侈品牌"纪梵希仍然没能选到"熹妃回宫"的剧本。 从中国市场来看，2025年纪梵希从三亚、长沙、天津三座城市撤出精品店，目前也无新店围挡信息。而在精品店收紧的同时，纪梵希彩妆最近刚刚签下赵 丽颖作为香氛线的全球代言人。 2025年7月，赵丽颖成为纪梵希全球彩妆代言人。距今半年又新增了香氛线头衔，不仅印证了演员本身的商业价值，也足以看出纪梵希在该业务板块品牌 运营投入加码。 全球市场下，集团财报中对新任创意总监Sarah Burton打造的首个时装系列给予了正面反馈，但Sarah Burton要赢取的不仅是市场的认可，还有新任首席执 行官Amandine Ohayon的磨合。 近期LVMH任命Amandine Ohayon来接替仅在纪梵希任职18个月的 Alessandro Valent。 而在2025年 ...

Core Insights - JD.com has launched its 11.11 shopping festival, offering significant discounts on beauty and skincare products, with prices as low as 10% of the original price [1][6] - The event features collaborations with renowned brands such as Lancôme, La Mer, SK-II, Estée Lauder, and others, providing a wide range of products from serums to makeup [1][6] Beauty and Skincare Promotions - The "Beauty Carnival Day" includes promotions on various anti-aging and moisturizing serums, such as Lancôme's Advanced Génifique, which offers a buy one get one free deal [3] - Other highlighted products include SK-II Facial Treatment Essence, which comes with a complimentary sample, and Guerlain's Abeille Royale Serum, which offers a 100ml bonus with a 50ml purchase [3][4] Moisturizers and Eye Creams - The event emphasizes deep nourishment with moisturizers and eye creams, featuring products like Helena Rubinstein's Prodigy Reversis Cream and Lancôme's Advanced Génifique Eye Cream, both with promotional offers [4] - Estée Lauder's Advanced Night Repair Eye Cream is also highlighted, with a promotion that allows customers to receive additional product volume [4] Makeup Offers - JD.com is promoting various makeup products with buy one get one free offers, including YSL's cushion foundation and Givenchy's powder [5] - The promotions aim to enhance the overall makeup experience, providing customers with high-quality products at competitive prices [5] Event Duration and Access - The "Beauty Carnival Day" runs from October 9 to October 15, with customers encouraged to access the event through the JD.com app by searching for "Beauty 1111" [1][6]