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京东11.11美妆狂欢日正式开启 全品类、超万款美妆好物领券立减1720元
Zhong Jin Zai Xian· 2025-10-09 08:13
Core Insights - JD.com has launched its 11.11 shopping festival, offering significant discounts on beauty and skincare products, with prices as low as 10% of the original price [1][6] - The event features collaborations with renowned brands such as Lancôme, La Mer, SK-II, Estée Lauder, and others, providing a wide range of products from serums to makeup [1][6] Beauty and Skincare Promotions - The "Beauty Carnival Day" includes promotions on various anti-aging and moisturizing serums, such as Lancôme's Advanced Génifique, which offers a buy one get one free deal [3] - Other highlighted products include SK-II Facial Treatment Essence, which comes with a complimentary sample, and Guerlain's Abeille Royale Serum, which offers a 100ml bonus with a 50ml purchase [3][4] Moisturizers and Eye Creams - The event emphasizes deep nourishment with moisturizers and eye creams, featuring products like Helena Rubinstein's Prodigy Reversis Cream and Lancôme's Advanced Génifique Eye Cream, both with promotional offers [4] - Estée Lauder's Advanced Night Repair Eye Cream is also highlighted, with a promotion that allows customers to receive additional product volume [4] Makeup Offers - JD.com is promoting various makeup products with buy one get one free offers, including YSL's cushion foundation and Givenchy's powder [5] - The promotions aim to enhance the overall makeup experience, providing customers with high-quality products at competitive prices [5] Event Duration and Access - The "Beauty Carnival Day" runs from October 9 to October 15, with customers encouraged to access the event through the JD.com app by searching for "Beauty 1111" [1][6]
为地球花心思,美就要芯动 欧莱雅连续三年亮相上海国际碳中和博览会
Guan Cha Zhe Wang· 2025-06-06 03:34
Core Viewpoint - L'Oréal emphasizes its commitment to sustainability through innovative initiatives and partnerships, showcasing its efforts at the Shanghai International Carbon Neutral Expo, including the launch of the "Sustainable Innovation Accelerator" and collaborations with various stakeholders to promote sustainable consumption and ecological responsibility [1][3][17]. Group 1: Sustainable Practices and Innovations - L'Oréal's "Sustainable Paradise" concept integrates environmental responsibility with consumer experience, aiming to make sustainability enjoyable and actionable [3][17]. - The "Heart-Moving Carousel" interactive installation at the expo illustrates L'Oréal's focus on refillable products, highlighting the significant weight reduction achieved through its refill strategy, such as a 38% reduction for Lancôme's cream and a 42% reduction for Kiehl's cream [5][7]. - The company has initiated a five-year investment plan of €100 million in the "Sustainable Innovation Accelerator" to support breakthrough technologies in low-carbon solutions and alternative ingredients [7][24]. Group 2: Strategic Collaborations - L'Oréal announced three major cross-industry collaborations at the expo, including a sustainable consumption incentive program with JD.com to bridge the "Say-do-gap" in consumer behavior [8][9]. - The partnership with JD.com aims to enhance consumer engagement in sustainable beauty through a structured incentive program, promoting green consumption habits [8][9]. - L'Oréal's collaboration with Yuan Yi Environmental Technology focuses on comprehensive recycling of unsellable products, reinforcing its commitment to sustainability [10][24]. Group 3: Recognition and Awards - L'Oréal recognized ten carbon reduction pioneer suppliers at the expo, emphasizing the importance of industry-wide participation in carbon reduction efforts [12][19]. - The award criteria include having approved science-based targets and demonstrating replicable low-carbon practices, encouraging more suppliers to join the sustainability movement [12][19]. Group 4: Research and Development - L'Oréal's "Chinese Chip" star product, the Hyaluronic Acid Airy Shampoo, showcases innovative packaging that simplifies recycling by eliminating complex components [16]. - The company adheres to the 3R principles (Replace, Reduce, Recycle) in its product development, aiming to minimize environmental impact [16][24]. - L'Oréal's commitment to green science involves using 1,600 raw materials sourced from 350 plant species, focusing on sustainable practices in cultivation and extraction [16][24].