Core Insights - The primary focus of consumers during the Spring Festival is on gifts for elders, with 78% of searches related to "gifts for elders" [1] - There is a significant shift in consumer behavior towards selecting gifts based on the actual needs and preferences of elders, emphasizing practicality and frequent use [1] Group 1: Consumer Preferences - 47.1% of consumers prioritize health and safety when selecting gifts for elders, followed closely by 46.8% considering the actual needs and preferences of the elders [1] - 77.2% of consumers are choosing nutritional supplements as gifts, indicating a more targeted and refined approach compared to traditional gift-giving [1] Group 2: Trends in Gift Selection - 73.5% of consumers are interested in selecting smarter and more convenient electronic products for elders, focusing on features like health monitoring and assistance in daily tasks [2] - The overall search volume for gift boxes has increased by over 60% since the launch of the Spring Festival shopping event, with specific categories like nut gift boxes seeing a tenfold increase [2] Group 3: Health and Practicality - 83.6% of consumers are opting for food gift boxes, reflecting a significant trend towards "health return" in gift selection [2] - The essence of gift-giving is shifting from mere presentation to practical care that aligns with the daily needs of elders, emphasizing comfort and safety [2]

Group 1 - The core viewpoint of the articles highlights a shift in the Chinese New Year consumer market, with younger consumers preferring "refreshing" products that combine health, fun, and cost-effectiveness, leading to a rise in retail brands that offer high quality at low prices [1][3][5] - The trend of "cherry freedom" is popular among young people, with retailers like Aoleqi providing high-quality Chilean cherries at competitive prices, while interactive snacks are gaining popularity for gatherings, reflecting a desire for both fun and festive experiences [3][5] - Aoleqi's self-branded gift boxes, such as organic tea oil and pure nut gift boxes, are designed to appeal to health-conscious consumers, while local flavor products balance tradition and innovation, catering to diverse gifting scenarios [5][7] Group 2 - Young consumers are increasingly focused on efficiency and quality when preparing New Year's Eve meals, with Aoleqi offering convenient semi-finished dishes and high-quality desserts, indicating a dual emphasis on ritual and healthy eating [7] - Aoleqi plans to continue operations during the Spring Festival and introduce promotional activities to lower the barriers for purchasing New Year's goods, providing a one-stop shopping experience that competes with established supermarket chains [7]