Core Insights - The primary focus of consumers during the Spring Festival is on gifts for elders, with 78% of searches related to "gifts for elders" [1] - There is a significant shift in consumer behavior towards selecting gifts based on the actual needs and preferences of elders, emphasizing practicality and frequent use [1] Group 1: Consumer Preferences - 47.1% of consumers prioritize health and safety when selecting gifts for elders, followed closely by 46.8% considering the actual needs and preferences of the elders [1] - 77.2% of consumers are choosing nutritional supplements as gifts, indicating a more targeted and refined approach compared to traditional gift-giving [1] Group 2: Trends in Gift Selection - 73.5% of consumers are interested in selecting smarter and more convenient electronic products for elders, focusing on features like health monitoring and assistance in daily tasks [2] - The overall search volume for gift boxes has increased by over 60% since the launch of the Spring Festival shopping event, with specific categories like nut gift boxes seeing a tenfold increase [2] Group 3: Health and Practicality - 83.6% of consumers are opting for food gift boxes, reflecting a significant trend towards "health return" in gift selection [2] - The essence of gift-giving is shifting from mere presentation to practical care that aligns with the daily needs of elders, emphasizing comfort and safety [2]

Group 1 - The core theme of the social supervision activity is "Resist Excessive Packaging, Share Green Dragon Boat Festival," aimed at implementing the newly revised national standard on limiting excessive packaging for food and cosmetics [1][3] - The focus of the supervision is on holiday consumption hotspots, particularly the packaging layers, materials, and voids of products like zongzi and tea gift boxes, ensuring compliance with national mandatory standards [3] - The activity encourages businesses to reduce the use of extravagant packaging as a marketing gimmick, shifting the focus back to product quality, functionality, and service [3] Group 2 - The participation of university student volunteers from Changchun Normal University highlights the role of young consumers in promoting green consumption and understanding the ecological value behind simplified packaging [3] - The initiative aims to raise awareness about the waste of resources caused by excessive packaging, which leads to significant amounts of non-biodegradable waste [3] - The Changchun Consumer Association advocates for a return to sincerity over superficiality in packaging, injecting modern civilized connotations into traditional festivals through green consumption [3]