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从“大6座”到“大三排”,家庭出行需求下的SUV进化论
Zhong Guo Qi Che Bao Wang· 2025-09-01 01:03
Core Insights - The "large three-row" SUV segment is rapidly gaining popularity, replacing the previously favored "large six-seat" SUVs due to changing consumer preferences for space, comfort, and smart features [2][3][4] - The shift in family structures and increased consumer budgets are driving the demand for "large three-row" SUVs, which are seen as more suitable for modern family needs compared to traditional "large six-seat" SUVs and MPVs [4][6] Market Trends - The "large three-row" SUVs can accommodate seven passengers with a more spacious third row, enhancing comfort and usability compared to "large six-seat" SUVs, which often leave the third row underutilized [3][4] - The introduction of advanced features in "large three-row" SUVs, such as independent climate control and entertainment options for the third row, significantly improves the passenger experience [7][10] Technological Advancements - The market is witnessing a transition towards pure electric models, with innovations in electric vehicle architecture addressing the shortcomings of traditional "large three-row" SUVs [6][9] - Consumer research indicates that 60% of "large three-row" SUV users prioritize "quiet space" and "practicality," making pure electric models increasingly attractive [6] Future Outlook - The market for "large three-row" SUVs is expected to grow, with projections indicating that by 2025, approximately 58% of new SUVs will be pure electric, while the share of range-extended and plug-in hybrid models will be around 32% [9] - The evolution of smart features in SUVs is becoming a key differentiator, with advanced sensor systems enhancing safety and driving assistance capabilities [10]